Giodicart grows average order value by 21% with Search and Recommendations
Giodicart had a vast catalog and two very different types of shoppers. Getting each of them to the right product, quickly, was harder than it needed to be. With Hello Retail, they turned that catalog into a genuinely personal shopping experience and saw their average order value jump by 21%.
About Giodicart
Giodicart is one of Italy’s leading online destinations for early childhood, toys, and educational products. Their customers span two distinct worlds: parents looking for safe, quality products to support their children’s development, and educators, schools, and public institutions who need structured, curriculum-aligned solutions.
The challenge
With such a wide product range, helping shoppers find the right item wasn’t always straightforward. Product discovery relied too much on the customer knowing exactly what they were looking for. Search results weren’t always relevant, and the site had no way to tailor the experience to what each individual visitor was interested in.
Product discovery wasn’t always immediate for the user, and there was a lack of advanced personalization, particularly in the ability to suggest results and recommendations genuinely aligned with each visitor’s intentions and interests.
The solution
Giodicart implemented Hello Retail Search, giving shoppers a search experience that understands intent, not just keywords. Zero-result searches dropped, and customers started finding products they might otherwise have missed.
Personalized product recommendations were placed across the site, adapting to each visitor’s browsing behavior and making the path from discovery to purchase feel natural.
Retail Media Banners within search results gave Giodicart a way to surface featured products and promotions in the moments when shoppers were already actively looking, contributing to longer sessions and more pages visited.
The ability to insert personalized banners directly into search results is a further plus that completes our experience with the platform, helping to increase page views and average time spent on the site.
Hello Retail Search on Giodicart — showing initial content, instant results as you type, an in-result banner, and personalized search results below.
Hello Retail Recommendations on Giodicart’s product page, with the personalization configuration behind it.
The onboarding
Getting up and running was straightforward. The Hello Retail team guided Giodicart step by step, from the initial integration through to the launch of the first features, with clear timelines and hands-on support throughout testing and optimization.
The onboarding was smooth and well-structured. The team guided us step by step, from the initial integration phase through to the launch of the first features. We particularly appreciated the clarity around timelines and the ongoing support during testing and optimization.
The results
Since going live with Hello Retail, Giodicart has seen a consistent uplift across the board. Shoppers who engage with Search or Recommendations spend more, convert more, and find what they’re looking for faster.
Customer success in numbers
Hello Retail has allowed us to turn an extremely large and complex catalog into a fluid, intuitive, and highly personalized shopping experience, with a concrete impact on both conversion rates and average order value.
Shoppers using Hello Retail Search and Recommendations consistently spend more than the site average — a 21% uplift in average order value across the engaged audience.
Beyond AOV, two further numbers stand out: the cart-page recommendation box converts at 23%, meaning nearly one in four shoppers who saw recommendations in their cart went on to purchase one of the suggested products. And on the search side, the 42.1% click-through rate on results shows that shoppers searching on Giodicart’s site are reliably finding products worth exploring.
In their own words
Working with the Hello Retail team has been very positive. We found knowledgeable, available, and results-oriented partners. Every request or need was handled quickly and attentively, and we always felt supported even during the more operational phases.