A product intelligence platform is ecommerce software that understands a catalog at the level of individual products (their attributes, relationships, and purchase patterns) and uses that understanding to personalize search, recommendations, and email without tracking individual users. Hello Retail's Product Intelligence turns products into vectors and learns network product relations across 250+ million products, so personalization works from the first visit without relying on cookies, an account, or browsing history. It solves the cold-start problem by drawing on aggregated patterns already learned across the network, and exposes its product data through a single GraphQL API.

Product Intelligence

Our proprietary AI for ecommerce. It is the AI backbone of our CRO solutions, enhancing product recommendations and search personalization. Using millions of data points, it predicts buying behavior at scale.

Summer Release 2026: Inspirations

Turning products into vectors

A standard product page contains valuable information such as title, image, and description. These attributes are converted into series of numbers allowing us to transform products into vectors. Vectors are essentially a set of numerical data that can be placed on a map and be analyzed in relation to each other.

Data into vector diagram

Product database made smarter with AI

Learning from the millions of products in our system, we use the great advantage of vectors and AI technology to find dependencies, connections, and patterns of behavior that businesses can use for optimization and personalization strategies.

Vector database

Network relations between products

Here's a use case:

For instance, a shop needs to show product recommendations for a pair of sneakers but doesn't have enough information to tell what products users tend to buy with these sneakers.

Product Intelligence draws on network product relations to recognize similar sneakers and the products that go well together with them. Those aggregated patterns are applied to create the best-fitting product recommendation from the items in the shop's own inventory.

Network relations between products diagram

Connect to our API with ease and empower your product knowledge

If you are a builder, you can easily integrate the Product Intelligence data into your webshop, PIM solution, ESP or CDP, which can unlock new opportunities. We have created a single GraphQL endpoint that makes it easy to consume.

Connect API

Privacy-aware solution

More and more browsers block cookies, and privacy is a core challenge for personalization.

With Product Intelligence, we track products, not people.

Based on millions of products and sales, we know what any unique product is like, what it is similar to, and what other products complement it.

Privacy-aware illustration

From product data to personalization, end to end

Here is how a raw product feed becomes personalization your shoppers actually see.

1. Products become vectors

Titles, images, and descriptions are used to convert products into vectors, and the catalog is enriched with attributes. Your product data gets richer than the feed you started with.

2. Vectors learn from the network

Network product relations across 250+ million products teach the system what each product is like, what it is similar to, and what complements it. Because this knowledge lives on the product, cookies and visitor history are not essential.

3. Understanding flows into your stack

The same product understanding powers Search, Recommendations, and Product Agents, and a single GraphQL endpoint carries it into your PIM, CDP, or ESP.

How Product Intelligence is different

Most analytics platforms track users. Product Intelligence tracks products. That distinction changes everything about how personalization works.

Products, not people

User analytics tools track what people do. Product Intelligence understands what products are - their attributes, relationships, and behavioral patterns across millions of transactions. Cookies are not essential.

No cold start

With Product Intelligence, you start with insights aggregated from millions of products. The cold-start problem disappears because the network already knows what works.

Built for ecommerce, not everything

General analytics platforms serve every industry. Product Intelligence is purpose-built for ecommerce - understanding product vectors, purchase patterns, and catalog relationships that generic tools miss.

What teams build with Product Intelligence

Smarter recommendations

Product vectors power recommendations that understand why a customer might want hiking poles after buying trail shoes - not just that other customers bought them together.

Personalized search results

Search results ranked by product understanding, not just keyword matching. The system knows which products are relevant even when the search terms don't match the product title.

Recurring product predictions

Identify which products customers repurchase and when, so you can trigger timely reminders through Product Agents or email campaigns.

Custom integrations via API

Pull product intelligence into your PIM, CDP, or ESP through a single GraphQL endpoint. Build recommendation logic, product feeds, or audience segments powered by product data.

Frequently asked questions

What is a product intelligence platform?

A product intelligence platform is software that understands an ecommerce catalog at the level of individual products (their attributes, relationships, and purchase patterns) and uses that understanding to power personalization, recommendations, and search. Because it tracks products rather than people, it works without cookies or browsing history. Hello Retail's Product Intelligence does this through product vectorization and network product relations learned across 250+ million products.

What is Product Intelligence?

Product Intelligence is the proprietary AI engine behind Hello Retail, built for ecommerce. It powers all Hello Retail solutions (Search, Recommendations, Product Agents, Retail Media, and Pages) by understanding products at a deep level through vectorization and network product relations.

How is a product intelligence platform different from product analytics?

Product analytics tools measure how products perform, such as views, conversions, and revenue. A product intelligence platform goes further: it learns what products are and how they relate to each other, then acts on that understanding to personalize search, recommendations, and email. Hello Retail's Product Intelligence learns from millions of buying patterns across stores, and applies this aggregated knowledge to power personalization from day one.

How does Product Intelligence work without cookies?

Product Intelligence tracks products, not people. It learns from product attributes, relationships, and purchase patterns across 250+ million products. This means personalization works from the very first visit, without relying on cookies, account creation, or browsing history.

What is the cold-start problem and how does Product Intelligence solve it?

The cold-start problem occurs when a new store or new visitor has no data to personalize with. Product Intelligence solves this using network product relations: your store benefits from aggregated product patterns the network has already learned, from day one.

Can I access Product Intelligence data via API?

Yes. Product Intelligence provides a single GraphQL endpoint that lets you pull product data, relationships, and predictions into your PIM, CDP, ESP, or custom application. See the developer documentation for details.

What should you look for in a product intelligence platform?

Four questions are worth asking any vendor:

How deep does the catalog understanding go? Some platforms only read the feed you give them. Product Intelligence enriches the catalog with attributes derived from product images and descriptions, so the system knows more about your products than your feed does.

Where does day-one data come from? Ask what happens before your store has history. Network product relations across 250+ million products mean a new store starts with product relationships the network already knows, instead of a cold start.

Does the intelligence activate anything? Insight that sits in a dashboard still needs a team to act on it. Product Intelligence powers Search, Recommendations, Pages, and Product Agents directly.

Can you take the data with you? A platform that locks understanding inside its own tools limits what your team can build. A single GraphQL endpoint carries product data, relationships, and predictions into your PIM, CDP, or ESP.

See Product Intelligence in action

Book a demo and we'll show you how Product Intelligence powers personalized search, recommendations, and email for your store.

Loading form...