Four questions are worth asking any vendor:
How deep does the catalog understanding go? Some platforms only read the feed you give them. Product Intelligence enriches the catalog with attributes derived from product images and descriptions, so the system knows more about your products than your feed does.
Where does day-one data come from? Ask what happens before your store has history. Network product relations across 250+ million products mean a new store starts with product relationships the network already knows, instead of a cold start.
Does the intelligence activate anything? Insight that sits in a dashboard still needs a team to act on it. Product Intelligence powers Search, Recommendations, Pages, and Product Agents directly.
Can you take the data with you? A platform that locks understanding inside its own tools limits what your team can build. A single GraphQL endpoint carries product data, relationships, and predictions into your PIM, CDP, or ESP.