Italian toy brand lifts order value 26% with Search and Recommendations
Some of Trudi’s shoppers used to leave when a search came back empty. Today the webshop learns from every visit, and with Hello Retail, average order value has risen by 26%.
The results since Hello Retail
Soft toys for every age, from first birthdays to lifelong collectors
Italian toy maker Trudi sells to parents of young children through its Sevi collection, and to adult fans and collectors up to 55 through Trudi itself. Both audiences shop on the same webshop.
The challenge: Trudi’s webshop was losing shoppers it should have kept
Before Hello Retail, searches that returned no results sent visitors straight back out. Recommendations were picked by hand from the team’s own knowledge of the range, and since they never changed with shopper behavior, every visitor saw the same products.
Trudi needed search that helps people discover products and solves empty results, plus a way to grow cart value without feeling pushy.
Hello Retail Search forgives typos and matches on any word, so shoppers still find products when their search isn’t exact.
The solution: Search and recommendations that learn from every visit
With Hello Retail Search, shoppers now find relevant products even when their first search doesn’t match exactly.
Hello Retail Recommendations follow each shopper’s browsing, so suggestions change as they move through the site, and category bestsellers update on their own as buying patterns shift.
Bestseller recommendations from Hello Retail on Trudi’s homepage.
With search and recommendations working together, fewer visitors leave the site.
More in every cart, without the hard sell
The same personalization helps fill the cart. Recommendations on category pages, in search and in the cart, plus attractively priced add-on products, make one more item an easy yes.
Recommendations next to the cart, with an attractively priced add-on at the top.
One team, from product feed to personalized recommendations
Trudi and Hello Retail built the setup together in three steps, and kept improving it after launch.
Set up
The account and multilingual product feeds, built with Trudi's developers and fixed in real time.
Plan
Deciding which pages to cover, where recommendation carousels go, and how search fits the site's design.
Improve
Reviewing the data after launch, refining microcopy, and adding new recommendation carousels.
Trudi valued how available the team was, the clear workflow, and that Hello Retail’s teams talked to each other. When their contact changed, the handover was smooth, and the follow-up and new ideas kept coming.
Hello Retail has had a real impact on our user experience and our sales, but above all, it’s been about teamwork.
Help every shopper find what they’re looking for
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