Hello Retail vs Raptor
Your CDP just merged with an enterprise platform. Still the right fit for your store?
Raptor Services built a strong ecommerce personalization and CDP platform. Now it's part of Ibexa's 6-product enterprise suite. If you're a Raptor customer wondering what comes next, here's how a focused ecommerce alternative compares.
The Ibexa Raptor merger: what it means for your store
In January 2025, Raptor Services merged with Ibexa to form part of the "Ibexa Orchestration Platform" — an enterprise suite combining a Digital Experience Platform (DXP), Customer Data Platform (CDP), Product Information Management (PIM), Customer Engagement Platform (CEP), Data Collection Platform (DCP), and Content Management System (CMS).
That's a lot of products for a team that signed up for ecommerce personalization. The question isn't whether Raptor's technology is good — it is. The question is whether your needs will stay at the center of a much larger platform's roadmap.
Roadmap uncertainty
When a focused product joins a 6-product suite, priorities shift. Enterprise DXP features may take precedence over ecommerce-specific innovation.
Complexity creep
You wanted personalization. Now you're part of an ecosystem with PIM, CMS, CEP, and DCP. More products means more complexity, even if you only use one.
Support and attention
As Ibexa scales globally across multiple products, the dedicated ecommerce support that Raptor was known for may evolve. Your account is now one of many priorities.
What the Ibexa merger means for Raptor's products in practice
Raptor customers chose the platform for focused ecommerce capabilities — a CDP, product recommendations, email triggers, and site search. Here's how each area is affected when these products become modules inside an enterprise DXP.
Raptor CDP inside an enterprise stack
Raptor's Customer Data Platform was built for ecommerce: tracking behavior, building segments, powering recommendations. Inside Ibexa, the CDP now sits alongside PIM (product data), DCP (data collection), and CEP (customer engagement). For ecommerce teams, it's worth asking how the CDP's role evolves as the wider platform grows.
Hello Retail's approach: Product Intelligence — an AI layer that enriches product data and powers personalization across search, recommendations, email, and retail media.
Recommendations and email in an enterprise DXP
Raptor's recommendation engine and email triggers are proven. But inside Ibexa, recommendations now compete for development resources with DXP features, CMS capabilities, and PIM integrations. The email personalization stack also overlaps with Ibexa's Actito CEP — creating potential confusion about which tool handles which customer touchpoint.
Hello Retail's approach: recommendations, search, and email personalization all share one intelligence layer. No product overlap, no competing roadmaps.
Focused platform vs. enterprise suite
Hello Retail does one thing: ecommerce personalization. That focus means every feature, every update, and every support interaction is about helping your store sell more. Here's how the platforms compare.
Ecommerce personalization — that's all we do, and we do it well
CDP and personalization, now part of a 6-product enterprise DXP suite (Ibexa Orchestration)
Independent, product-led company. Roadmap driven by ecommerce customers.
Acquired by Ibexa (Jan 2025). Roadmap now shared across DXP, PIM, CMS, CEP, and DCP products.
Mid-market ecommerce — built for teams that want results, not projects
Historically mid-market ecommerce. Ibexa targets enterprise B2B and B2C digital experiences.
Search, Recommendations, Email, Retail Media, Pages, Audience — unified platform
CDP, Recommendations, Email Triggers, Search, Merchandising — now part of the broader Ibexa Orchestration suite.
Product by product
Raptor built strong personalization technology. Hello Retail covers similar ground with a different philosophy: everything in one platform, focused entirely on ecommerce.
Search
Learn moreAI-powered search with personalization from day one. Merchandisers control business rules from the dashboard. Full API and SDK access for developers.
Raptor offers AI-driven site search. As part of Ibexa, search capabilities may evolve to serve broader DXP use cases beyond ecommerce.
The question to ask: Do you need search purpose-built for ecommerce, or search that serves a broader digital experience platform?
Recommendations
Learn moreBuilt into the same platform as search. Cross-product learning happens automatically — search, email, and page interactions all improve recommendations.
Raptor's recommendation engine is strong and proven. The question is how it evolves under Ibexa's broader product vision.
The question to ask: Do you want recommendations from a platform focused entirely on ecommerce outcomes?
Email personalization
Learn moreDedicated email product with Klaviyo integration. Personalized product blocks, price drops, and replenishment emails powered by the same intelligence engine.
Raptor offers email triggers and recommendations. Ibexa also includes Actito (Customer Engagement Platform) — potential overlap in email capabilities.
The question to ask: Do you want email personalization integrated with your ecommerce data, or as part of an enterprise marketing suite?
Retail Media
Learn moreBuilt-in — brands promote products within your search and recommendation placements. Revenue stream from day one.
Raptor offers merchandising capabilities. Dedicated retail media is not a core Ibexa focus area.
The question to ask: Is monetizing your product placements a priority for your store?
Switching shouldn't feel like another implementation project
If you're evaluating alternatives, the last thing you need is months of implementation. Hello Retail is designed to get you live fast.
Hello Retail
Live in weeks, not months
Pre-built integrations for major ecommerce platforms. One integration, one dashboard, one support team. Product Intelligence eliminates cold start — personalization works from the first visitor.
Raptor / Ibexa
Strong technology, evolving structure
Raptor's implementation partners deliver solid results. The question is how the process evolves as Raptor becomes one component of a larger enterprise platform — and whether your partner's expertise extends to the full Ibexa ecosystem.
6-8 weeks with pre-built integrations
Varies — typically weeks to months depending on implementation scope.
Hello Retail team + your merchandisers. Developers optional.
Implementation partner model (Alpha Solutions, IMPACT, Vertica, etc.). Self-service limited.
One platform, one integration, one dashboard
Raptor CDP is one piece. Full Ibexa includes DXP, PIM, CMS, CEP, DCP — six products to evaluate.
Pre-built for Shopify, Magento, WooCommerce, Shopware, Prestashop, Norce
Integrations available, typically through implementation partners.
Direct relationship with Hello Retail support and customer success team
Support structure evolving as Raptor integrates into Ibexa's organization.
Which direction is right for you?
There's no wrong answer here — it depends on what you need from your personalization vendor going forward.
Consider Hello Retail if
- You want a focused partner. A vendor whose entire business is ecommerce personalization — not one product in a 6-product enterprise suite.
- You want continuity. An independent company with a clear roadmap, not a product whose direction depends on a larger corporate strategy.
- You want everything unified. Search, recommendations, email, retail media, and pages sharing one intelligence layer.
- You need to switch quickly. Pre-built integrations, fast onboarding, and personalization that works from day one.
Stay with Raptor/Ibexa if
- You want the full enterprise stack — DXP, PIM, CDP, CMS, and marketing automation from one vendor, and have the team to manage it.
- Your Raptor setup works well and you're confident the Ibexa transition won't affect your specific use case or support relationship.
- You already use other Ibexa products (or plan to) and want deep integration across their platform.
See what focused ecommerce personalization looks like
The best way to understand the difference is to see Hello Retail working with your own product catalog. Book a personalized demo and we'll show you how Product Intelligence applies to your store — no enterprise project required.