Product Intelligence
is our proprietary AI tech for ecommerce
It is the AI backbone of our CRO solutions, enhancing our product recommendations and search personalization.
Using millions of data points, it can predict buying behavior at scale. This means you don’t need to have a customer’s complete history to understand what they want.
Product Grouping
Essentially, we’ve built a Neural Network for ecommerce trained to efficiently understand and group similar products together.
The amazing part about this method is that it enables us to identify buying patterns for all these product groups and provide online stores optimization and personalization, independent from customer behavior.
How it works
Turning Products into Vectors
A standard product page contains valuable information such as title, image, and description. These attributes are converted into series of numbers allowing us to transform products into vectors. Vectors are essentially a set of numerical data that can be placed on a map and be analyzed in relation to each other.
One big database
Product Database made smarter with AI
Learning from the millions of products in our system, we use the great advantage of vectors and AI technology to find dependencies, connections, and patterns of behavior that businesses can use for optimization and personalization strategies.
Cross-Shop Relations Between Products
Here’s a use case:
For instance, a shop needs to show product recommendations for a pair of sneakers but doesn’t have enough information to tell what products users tend to buy with these sneakers.
Product Intelligence finds similar sneakers across multiple shops and the products that go well together with them. The findings are applied to create the best-fitting product recommendation with the items in the original shop’s inventory.
Connect to our API with ease and empower your product knowledge
If you are a builder, you can easily integrate the Product Intelligence data into your webshop, PIM solution, ESP or CDP, which can unlock new opportunities. We have created a single GraphQL endpoint that makes it easy to consume.
Privacy-Aware Solution
More and more browsers block cookies, and privacy is a core challenge for personalization.
With Product Intelligence, we track products, not people.
Based on millions of products and sales, we know what any unique product is like, what it is similar to, and what other products complement it.
Our solutions
With Product Intelligence, Hello Retail solutions gain new strengths and advantages compared to alternatives on the market. Explore our Search, Recommendations and Pages solutions to learn more.
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