This is
Product Intelligence
A cutting-edge use of AI to anticipate buying behavior and deliver exceptional shopping experiences
What is
Product Intelligence
Product Intelligence is innovative prediction software for ecommerce that uses Artificial Intelligence to learn shopping behavior trends from product information. It identifies patterns in vast amounts of data, learning, and adapting continuously with every new product added to the database.
Product Intelligence is the new AI backbone of all our CRO solutions – existing or future. It enhances our product recommendations and search personalization, and provides unique intelligence, valuable for any ecommerce business. Moreover, Product Intelligence is a versatile tool for developers and agencies, enabling them to create their own solutions on an easy-to-integrate API.
Product Grouping
Product Intelligence operates on an advanced AI-powered grouping technique that utilizes image and textual data to convert online products into vectors. Essentially, we’ve built a Neural Network for Ecommerce trained to efficiently understand and group similar products together.
The amazing part about this method is that it enables us to identify buying patterns for all these product groups and provide online stores with insights for optimization and personalization.
This means that ecommerce players can predict if a product is recurring, when sales would peak during the day, what product a customer would likely purchase next, and more, all without requiring any historical user data.
How it works
Turning Products into Vectors
A standard product page contains valuable information such as title, image, and description. These attributes are converted into series of numbers allowing us to transform products into vectors. Vectors are essentially a set of numerical data that can be placed on a map and be analyzed in relation to each other.
One big database
Product Database made smarter with AI
With the millions of products in our system, we use the great advantage of vectors and AI technology to compare and combine the information we have about the products. This allows us to find dependencies, connections, and patterns of behavior that businesses can use for optimization and personalization strategies.
Cross-Shop Relations Between Products
Product Intelligence analyzes products across multiple shops and industries.
For instance, a shop needs to show product recommendations for a pair of sneakers but doesn’t have enough information to tell what products users tend to buy with these sneakers. Product Intelligence offers a solution by finding similar sneakers across multiple shops and the products that go well together with them. The findings are applied to create the best-fitting product recommendation with the items in the original shop’s inventory.
Connect to our API with ease and empower your product knowledge
If you are a builder, you can easily integrate the Product Intelligence data into your webshop, PIM solution, ESP or CDP, which can unlock new opportunities. We have created a single GraphQL endpoint that makes it easy to consume.
Privacy-Aware Product Data
Traditional CRO tools rely on a large set of user behavior data, which is collected with cookie tracking. However, more and more online customers choose to opt out of cookie tracking, making it more difficult to see how they shop.
The core strength of Product Intelligence is to operate with product data instead of only user data to predict shopper behavior without any user tracking. It is the solution for future Ecommerce that complies with privacy regulations without compromising on excellent shopping experiences.
Our solutions
With Product Intelligence, Hello Retail solutions gain new strengths and advantages compared to alternatives on the market. We invite you to explore our Search, Recommendations and Pages solutions to learn more.
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