Tuesday Tip
Top 10 brands for Baby shops
At Hello Retail, we are experts in understanding product and behavioral data for ecommerce shops. We are beginning a new blog post series named Tuesday tips. The focus is on ecommerce intelligence & how you can use Hello Retail’s products for an optimal e-commerce experience. The goal is for you to provide information so you can make better-informed decisions based on your webshop data.
When deciding which products to sell, you should look into which products create the highest Life-Time Value customers (LTV or CLTV). If you see brands bought the first time increase the chance of creating loyal customers, then you should promote them more. A healthy business is reliant on repeat customers.
Did you know?
We have analyzed the data and found that customers who buy the brand Oli & Carol tend to have an almost 2.5X LTV compared to the average LTV. So if you are a baby shop, you should begin promoting the brand Oli & Carol.
Top 10 brands
that you as a Baby shop should promote for first-time buyers
First Time Purchase
- swipe
| Brand | Lifetime Value | Increase* |
|---|---|---|
| Oli & Carol | 2.24€ | 246 % |
| Cybex | 1.84€ | 184 % |
| Mini Rodini | 1.75€ | 170 % |
| Mikk-Line | 1.61€ | 148 % |
| A Little Lovely Company | 1.37€ | 112 % |
| Wood Wood | 1.36€ | 109 % |
| Hevea | 1.32€ | 103 % |
| Sebra | 1.22€ | 89 % |
| Scrunch | 1.21€ | 86 % |
| Mamameno | 1.18€ | 82 % |
*The increase is based upon the average LTV for the shop.
If you are interested in knowing what brands you should sell the most, then log into MyHelloRetail and take a look at the Insights functionality.
