- Company: Optiphar Apotheek
- Location: BE, NL, FR
- Industry: Online pharmacy
Optiphar provides a more engaging and rewarding experience to their customers with personalized Search and Recommendations.
Optiphar is an online pharmacy offering over-the-counter medicines, nutritional supplements, and care products. Customers can rely on expert advice from their pharmacists and choose from a selection of over 30,000 products across 850 brands.
Customer Success In Numbers
11%
Conversion Rate for Category Page Recommendations
8.8%
Conversion Rate for AI-powered Product Alternatives
24%
Conversion Rate for in-cart recommendations
Initial content appearing when users click on the search bar.
Customer support has seen a significant reduction in requests, as the improved search function enables customers to find the right products more easily.
The extensive range of specialized products, including medicines and nutritional supplements, posed a challenge for Optiphar’s search function. Customers often struggled to find specific items, leading to frequent outreach to support staff.
Today, Optiphar provides a highly accurate search experience, enhanced by Hello Retail features such as:
• Spelling and error checks
• Automatic zero-result fixes using AI-synonyms
• Optimized product ordering in search results
• Personalized search outcomes
• Tailored recommendations in initial content
In-category Recommendations are an essential tactic for Optiphar's product discovery, which increased customer engagement and conversion rates.
This recommendation feature performs very well on the site, with an impressive 11% conversion rate (CR). It’s designed to highlight top products in each category, making high-performing items more visible to customers.
If a customer has previously viewed similar products, the recommendations adjust to show those items again, personalizing the shopping experience and boosting the chance of conversion.
Example of a recommendation box placed on the category page, showing popular and retargeted products.
Example of a recommendation box placed on a product page, showing Alternatives with Product Intelligence.
Recommendations on product pages provide customers with price relevant alternatives.
AI-enhanced alternative recommendations on product pages, powered by Product Intelligence, automatically match customers with relevant products. As a result, even when historical data is unavailable, customers consistently receive tailored suggestions, achieving an impressive 8.8% conversion rate.
A price filter has also been introduced, prioritizing products within similar price ranges to improve relevance. This setting is easily adjustable in the dashboard for seamless optimization (see image).
We are very pleased with our collaboration with Hello Retail. The solutions offer us a lot of control over what we publish on our site, and what experience we design for our customers. The team expertise and hands-on support have been invaluable in helping us get better results.
Annelijn Janssens
Team Leader Webshop Optiphar