Hello Retail vs Luigi's Box
Both do search. One does everything else too.
Luigi's Box and Hello Retail both offer AI-powered search and recommendations for ecommerce. The difference is scope. Luigi's Box focuses on search and discovery. Hello Retail adds email, Retail Media, and a shared intelligence engine across six products.
Discovery suite vs. complete platform
Luigi's Box is a search and discovery suite with AI-powered search, recommendations, product listing, and a shopping assistant. Hello Retail is a complete personalization platform where six products share one intelligence engine. Here's how they compare.
Complete personalization platform, six products sharing one Product Intelligence engine across search, recommendations, email, Retail Media, pages, and audience
Search and discovery suite, AI-powered search, recommendations, product listing, and a shopping assistant chatbot
Merchandisers run the dashboard. Developers use APIs when needed.
Ecommerce managers with self-service tools. Developer-friendly integrations.
Search, Recommendations, Email (Product Agents), Retail Media, Pages, Audience
Search, Recommender, Product Listing, Shopping Assistant, Analytics. No email, no Retail Media.
Product Intelligence, 250M+ products, cross-shop learning, shared across all products automatically
AI personalization within search and recommendations. Per-product learning.
Transparent, predictable pricing based on catalog and traffic
Usage-based pricing with self-service tiers published on Luigi's Box website. Custom integration pricing available.
Product by product
Both platforms cover search, recommendations, and merchandising. Hello Retail extends into email, Retail Media, and audience. Here's what each offers.
Search
Learn moreAI-powered search with price-affinity personalization, semantic understanding, and merchandiser controls. Retail Media placements within search results. Cross-Product Intelligence, search behavior improves recommendations and email.
AI search with autocomplete, typo tolerance, and multilingual support including CEE languages. Strong search analytics and personalized ranking.
The question to ask: Both platforms have strong search. The difference is whether search intelligence flows into your other channels.
Recommendations
Learn morePowered by Product Intelligence with cross-product learning. Search behavior improves recommendations, email clicks improve category pages. One engine across all touchpoints.
AI-powered recommender for cross-sell and upsell across multiple site placements. Per-product recommendation logic.
The question to ask: Both offer strong recommendations. Ask whether recommendation intelligence is shared with search and email.
Product Agents, six AI agents that autonomously decide what to send, when, and which products. Plus Triggered Emails and newsletter blocks with Klaviyo integration.
Not available. Luigi's Box does not offer email marketing or triggered email.
The question to ask: Do you need AI-driven email personalization alongside your search?
Retail Media
Learn moreBuilt-in, brands promote products in search and recommendations. A new revenue stream without additional vendors.
Not available. Luigi's Box does not offer Retail Media.
The question to ask: Is monetizing your product placements a priority?
Merchandising pages
Learn moreDynamic category and brand pages with AI product ranking and merchandiser controls.
Product Listing, AI-powered category pages with dynamic filters and personalized product ordering.
The question to ask: Both offer category page merchandising. Check which gives your merchandisers the controls they need.
Implementation and onboarding
Luigi's Box offers fast self-service setup. Hello Retail takes longer but delivers a broader platform from day one.
Hello Retail
Six products, one intelligence engine
Pre-built integrations for Shopify, Magento, WooCommerce, and more. Product Intelligence eliminates cold start, cross-shop learning from 250M+ products means personalization works from the first visitor.
Luigi's Box
Fast setup, focused on search and discovery
Self-service onboarding with starter tiers. The Luigi's Box team supports custom integrations for larger stores. Setup is focused on search and discovery — broader personalization isn't part of the product.
6-8 weeks with pre-built integrations
Fast setup, self-integration option available, custom integration with expert support
Hello Retail team + your merchandisers
Self-service or Luigi's Box team. Lower-touch onboarding.
No cold start, Product Intelligence uses cross-shop data from 250M+ products
Quick learning from initial interactions. AI adapts to your catalog.
Shopify, Magento, WooCommerce, Shopware, PrestaShop, BigCommerce
Flexible platform support including self-developed sites. API-first approach.
One dashboard for all six products. Full REST, GraphQL, and JS SDK.
Unified dashboard for search, recommendations, and analytics.
Which platform is right for you?
Both are strong on search. The right choice depends on whether you need a focused discovery suite or a complete personalization platform.
Choose Hello Retail if
- You need more than search. Email, Retail Media, and category pages, all built into the same platform.
- You want Retail Media revenue. Built-in monetization that Luigi's Box doesn't offer.
- Cross-Product Intelligence matters. Your search behavior should improve email targeting and category-page ordering automatically.
- You need AI-driven email. Product Agents extend Klaviyo with autonomous, product-level decisions.
Choose Luigi's Box if
- You only need search and discovery. If you don't need email, Retail Media, or audience, Luigi's Box is focused.
- You operate in CEE markets. Luigi's Box has strong multilingual support including CEE languages.
- You want fast, low-touch self-service setup. Self-integration with predictable, transparent pricing tiers.
See the platform in action
The best way to understand the difference is to see Hello Retail working with your own product catalog. Book a personalized demo to see how Product Intelligence applies to your specific store.
Editorial note. Comparison based on publicly available information. Last reviewed: May 6, 2026. Features, pricing, and timelines change, for current details see each vendor's website.