Hello Retail vs Luigi's Box

Both do search. One does everything else too.

Luigi's Box and Hello Retail both offer AI-powered search and recommendations for ecommerce. The difference is scope. Luigi's Box focuses on search and discovery. Hello Retail adds email, retail media, and a shared intelligence engine across six products.

Discovery suite vs. complete platform

Luigi's Box is a search and discovery suite with AI-powered search, recommendations, product listing, and a shopping assistant. Hello Retail is a complete personalization platform where six products share one intelligence engine. Here's how they compare.

Approach
Hello Retail

Complete personalization platform — six products sharing one Product Intelligence engine across search, recommendations, email, retail media, pages, and audience

Luigi's Box

Search and discovery suite — AI-powered search, recommendations, product listing, and a shopping assistant chatbot

Core user
Hello Retail

Merchandisers run the dashboard. Developers use APIs when needed.

Luigi's Box

Ecommerce managers with self-service tools. Developer-friendly integrations.

Scope
Hello Retail

Search, Recommendations, Email (Product Agents), Retail Media, Pages, Audience

Luigi's Box

Search, Recommender, Product Listing, Shopping Assistant, Analytics. No email, no retail media.

Intelligence
Hello Retail

Product Intelligence — 250M+ products, cross-shop learning, shared across all products automatically

Luigi's Box

AI personalization within search and recommendations. Per-product learning.

Pricing
Hello Retail

Transparent, predictable pricing based on catalog and traffic

Luigi's Box

Usage-based pricing from €79/month. Custom integration pricing available.

Product by product

Both platforms cover search, recommendations, and merchandising. Hello Retail extends into email, retail media, and audience. Here's what each offers.

Hello Retail

AI-powered search with price-affinity personalization, semantic understanding, and merchandiser controls. Retail Media placements within search results. Cross-product intelligence — search behavior improves recommendations and email.

Luigi's Box

AI search with autocomplete, typo tolerance, and multilingual support including CEE languages. Strong search analytics and personalized ranking.

The question to ask: Both platforms have strong search. The difference is whether search intelligence flows into your other channels.

Recommendations

Learn more
Hello Retail

Powered by Product Intelligence with cross-product learning. Search behavior improves recommendations, email clicks improve category pages. One engine across all touchpoints.

Luigi's Box

AI-powered recommender for cross-sell and upsell across multiple site placements. Per-product recommendation logic.

The question to ask: Both offer strong recommendations. Ask whether recommendation intelligence is shared with search and email.

Hello Retail

Product Agents — six AI agents that autonomously decide what to send, when, and which products. Plus triggered emails and newsletter blocks with Klaviyo integration.

Luigi's Box

Not available. Luigi's Box does not offer email marketing or triggered email.

The question to ask: Do you need AI-driven email personalization alongside your search?

Retail Media

Learn more
Hello Retail

Built-in — brands promote products in search and recommendations. A new revenue stream without additional vendors.

Luigi's Box

Not available. Luigi's Box does not offer retail media.

The question to ask: Is monetizing your product placements a priority?

Merchandising pages

Learn more
Hello Retail

Dynamic category and brand pages with AI product ranking and merchandiser controls.

Luigi's Box

Product Listing — AI-powered category pages with dynamic filters and personalized product ordering.

The question to ask: Both offer category page merchandising. Check which gives your merchandisers the controls they need.

Implementation and onboarding

Luigi's Box offers fast self-service setup. Hello Retail takes longer but delivers a broader platform from day one.

Hello Retail

Six products, one intelligence engine

Pre-built integrations for Shopify, Magento, WooCommerce, and more. Product Intelligence eliminates cold start — cross-shop learning from 250M+ products means personalization works from the first visitor.

Luigi's Box

Fast setup, self-service option

Self-integration starting from €79/month or custom integration with expert support. Quick AI learning from initial interactions. Strong multilingual support including CEE languages.

Timeline
Hello Retail

6-8 weeks with pre-built integrations

Luigi's Box

Fast setup — self-integration option available, custom integration with expert support

Who does the work
Hello Retail

Hello Retail team + your merchandisers

Luigi's Box

Self-service or Luigi's Box team. Lower-touch onboarding.

Cold start
Hello Retail

No cold start — Product Intelligence uses cross-shop data from 250M+ products

Luigi's Box

Quick learning from initial interactions. AI adapts to your catalog.

Integrations
Hello Retail

Shopify, Magento, WooCommerce, Shopware, PrestaShop, BigCommerce

Luigi's Box

Flexible platform support including self-developed sites. API-first approach.

Ongoing management
Hello Retail

One dashboard for all six products. Full REST, GraphQL, and JS SDK.

Luigi's Box

Unified dashboard for search, recommendations, and analytics.

Which platform is right for you?

Both are strong on search and recommendations. The choice depends on whether you need a focused discovery tool or a complete personalization platform.

Choose Hello Retail if

  • You want search, email, and retail media in one platform. Hello Retail replaces multiple vendors with six products sharing one AI engine.
  • You need AI-driven email personalization. Product Agents go beyond triggered flows — six AI agents decide what to send and when.
  • You want a new revenue stream from retail media. Built-in sponsored placements in search and recommendations.
  • Cross-product intelligence matters. Product Intelligence shares learning across search, recommendations, email, and pages automatically.

Choose Luigi's Box if

  • You need search and discovery only. If you already have email and retail media tools, Luigi's Box is a focused search solution.
  • CEE language support is critical. Luigi's Box has strong processing for Central and Eastern European languages.
  • You want fast, low-cost self-service setup. Self-integration from €79/month with a 30-day free trial.

See the platform in action

The best way to understand the difference is to see Hello Retail working with your own product catalog. Book a personalized demo to see how Product Intelligence applies to your specific store.