Hello Retail
Episode 08: From Guesswork to Knowing: How Product Data Is Rewiring Marketing Automation - Casper Ackermann & Emil Flou Jensen, s360

Episode 08: From Guesswork to Knowing: How Product Data Is Rewiring Marketing Automation - Casper Ackermann & Emil Flou Jensen, s360

Hello Retail ConversationsSeptember 3, 2026·49:55·49 views

Chapters

  1. 0:00Common Customer Pain Points
  2. 3:03The Evolution of Marketing Automation
  3. 4:37Personalization Maturity
  4. 5:53The S360 and Klaviyo Partnership
  5. 7:56Leveraging Product Intelligence
  6. 9:02AI in Messaging: Control vs. Risk
  7. 10:01Vibes Coding and Rapid Prototyping
  8. 13:06Staying Competitive as an Agency
  9. 14:59Data Challenges
  10. 23:20How controlled the AI is
  11. 33:55Klaviyo's AI Roadmap: Composer & Customer Hub
  12. 37:17How s360 Stays Ahead as the Market Catches Up
  13. 38:54First-Party Data: Talked About vs. Used
  14. 40:37Inside a Real Customer Data Audit
  15. 44:33Zero-Party Data: Asking Customers Directly
  16. 45:05Closing Advice: Build CRM In-House
Casper Ackermann

Hello Retail Conversations: Episode 08

Casper Ackermann, VP & Marketing Automation Subject Matter Expert at s360

Most brands use about 20% of the personalization they already have

Read the full episode with guest bio and takeaways →

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