Hello Retail
Episode 07: Klaviyo - Anna Sophie Christensen

Episode 07: Klaviyo - Anna Sophie Christensen

Hello Retail ConversationsApril 27, 2026·55:31·1,093 views

Chapters

  1. 0:00Introducing the Klaviyo Community Champion
  2. 1:04Current Shifts in Email & Retention Marketing
  3. 3:18Segmentation & Differentiated Messaging
  4. 5:00Integrating Klaviyo Data Across Channels
  5. 7:00Collecting Zero‑Party Data at Sign‑Up
  6. 9:01Advanced Personalisation with ShowHideLogix
  7. 11:01From CSR to E‑commerce: The Guest’s Journey
  8. 13:35FABO’s Full‑Funnel Marketing Framework
  9. 15:18AI for Workflow Automation & Insight
  10. 17:28Predictive Analytics in Klaviyo
  11. 19:45The Growing Klaviyo Community Vibe
  12. 30:01Timing, Takeaways & Closing Thoughts
Anna Sophie Christensen

Hello Retail Conversations: Episode 07

Anna Sophie Christensen, Head of Email Marketing & Retention at FABO

The data to personalise is already there — most brands just aren't using it

Read the full episode with guest bio and takeaways →

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