Feature

Send Product Agents emails to Klaviyo Segments

Product Agents now supports Klaviyo Segments as a consent source, alongside the existing Klaviyo Lists. Connect Segments directly from each agent's settings.

Product Agents
Hello Retail Product Team
Selecting a Klaviyo Segment as a consent source in Product Agents settings

Product Agents now supports Klaviyo Segments as a consent source, alongside the existing Klaviyo Lists. If you manage your audience with Segments in Klaviyo, you can connect them directly to your agents.

How it works

Open an agent’s settings and pick a Segment the same way you’d pick a List. Behaviour is identical: only recipients in the selected Segment are eligible to receive that agent’s messages, on top of the existing frequency caps and daily limits.

Why it matters

Segments in Klaviyo can express richer logic than static Lists — engagement filters, behavioural conditions, dynamic membership. Wiring them straight into Product Agents means your agents respect the same audience definitions you already use everywhere else in Klaviyo.

Availability

Available to all Hello Retail customers using Product Agents with the Klaviyo integration.