Search merchandising, now from your AI assistant
New MCP tools let your AI assistant manage synonyms, stop words, redirects, filters, ranking, pinned products, and query rules in Hello Retail Search. Start from your zero-result searches and fix them in one conversation.
The Hello Retail MCP server now covers Search merchandising. Ask your AI assistant to add synonyms, set up redirects, reorder filters, or change which products rank first, and it makes the change in Hello Retail.
Why it matters
Zero-result searches are easy to spot and tedious to fix. Now the whole loop fits in one conversation. Pull the searches that found nothing, let the assistant match them to your catalogue, and add the synonyms in one go.
What you can ask for
- Synonyms, stop words, and redirects. Fix empty searches, or send “returns” and “delivery” straight to the right page.
- Filters, sorting, and content panels. Reorder filters by how often shoppers use them, translate their labels, or fill the search box before anyone types.
- Ranking. Boost or bury a brand, pin or hide a product for a search, and set up query rules that apply to named searches only.
A good first request:
Show my top searches with no results for the last 30 days, and add synonyms so they return results.
Good to know
Changes to a search config land as a draft you publish yourself. Ranking changes are different. Boosts, pinned products, and query rules go live as soon as they are saved, for every search config that shares the engine. Ask the assistant which configs share it before you change anything.
Every Search tool, with ready-to-paste prompts, is in the developer docs.
