Retail Media campaigns, now from your AI assistant
New MCP tools let your AI assistant list Retail Media campaigns, draft product and banner campaigns for review, and report how each one performs. Publishing stays a deliberate step in My Hello Retail.
Retail Media is now in the Hello Retail MCP server. Ask your AI assistant which campaigns are running, how they perform, and to draft new ones for you to review.
Why it matters
Advertisers want answers fast. How is my campaign doing, how close is it to its goal, and what has it cost so far? Now you can ask those questions in plain language and get the numbers straight back, then set up the next campaign in the same conversation.
What you can ask for
- Campaign overview. List campaigns with their status, goal, and CPM, and read what each one promotes.
- New campaigns. Draft a product campaign by naming products, describing them (“everything from Nike under 500 kr”), or both. Banner campaigns work too, and the assistant tells you which sizes the artwork needs.
- Performance. Results per campaign, per promoted product or banner, or day by day, plus progress toward the view goal and an estimate of spend.
A good first request:
Which Retail Media campaigns performed best last month, and how did the winner trend day by day?
Good to know
New campaigns wait in review, and nothing goes live from the assistant. A live campaign spends an advertiser’s budget, so publishing stays a deliberate step in My Hello Retail.
Every tool, with ready-to-paste prompts, is in the developer docs.
