Winter Release 2026: Product Agents
For years, ecommerce teams have relied on static email flows, fixed delays, and best-guess timing to drive repeat purchases. But when every customer uses products differently, rule-based messaging is simply not enough. Our Winter Release is all about maximizing revenue from existing customers with a new, agentic approach. Product Agents make autonomous decisions at scale — determining which customers to contact, exactly when to reach them, and what message will create an impact, based on real product usage and intent signals. Who this is for 👩💻 This session is for heads of ecommerce, ecommerce managers, email marketers, and agencies managing retention for ecommerce brands.
