FABO
Marketing and finance agency helping ecommerce brands grow profitably.
About FABO
FABO is a marketing and finance agency built around three values: ownership, ambition, and radical honesty. It was founded by Frederik and Christian, who set out to become “the McKinsey for eCommerce”: a senior-led team that operates closer to an in-house partner than a traditional agency vendor.
FABO’s mission is to give ecommerce brands a trusted partner that can scale revenue profitably, from seven to eight- and nine-figure monthly revenue. The agency is built for lifestyle and fashion ecommerce brands specifically, and works across three areas:
- Acquisition: paid social, paid search, influencer and creator content, creative strategy and copywriting
- Retention: personalization, loyalty programs, email flows, segmentation, on-site chatflows
- Consulting: attribution, marketing mix modeling, tracking, KPI analysis, and forecasting
Hello Retail Conversations
Anna Sophie Christensen, Head of Email Marketing & Retention at FABO and a Klaviyo Community Champion, joined Hello Retail Conversations to talk about personalized email, Klaviyo as a data platform, and where email marketing is headed next.
Watch the conversation: Email marketing beyond the blast
Read the full write-up in the panel on the right.