Hello Retail Conversations
Forget outdated trends and future hype
This is what’s changing in ecommerce today.
In a world full of noise, we sit down with the people building and challenging the way ecommerce works today.
Hello Retail Conversations feature honest, unscripted talks about what’s changing right now.
We invite them into our space in Sydhavnen – a modern industrial corner of Copenhagen.
New episodes every few weeks.
Episode 03: Marketing Masterclass for ecommerce with Jennifer Montague, Senior Director at Verdane
What happens when personal passion becomes a brand’s biggest asset?
This episode of Hello Retail Conversations features Jennifer Montague, Senior Director of GoToMarket at Verdane, offering valuable insights on how B2B marketing principles can be applied to B2C businesses, particularly in the e-commerce sector.
She emphasizes the importance of positioning by defining the “why” behind a product and encourages e-commerce businesses to connect authentically with customers through loyalty programs, user-generated content, and personalized experiences.
Jennifer also discusses how e-commerce can leverage AI and chatbots to boost discoverability and personalize content, urging businesses to adapt SEO strategies for AI-driven searches. She shares how e-commerce brands can compete with giants like Temu by focusing on quality, trust, and local fulfillment.
The episode dives deep into how e-commerce brands can stay competitive against large marketplaces by focusing on quality, local fulfillment, and unique value propositions. Ultimately, it emphasizes the importance of authenticity in content creation to ensure that brands don’t get lost in the noise of AI-generated, generic messaging.
Here is the third episode of Hello Retail Conversations. An episode with a lot to learn for various players in the industry. Enjoy!
Rasmus Skjoldan
CMO
Jennifer Montague
Senior Director
Episode 02: DNA Morten Grabowski Kjær, Former CEO and Founder of Luksusbaby
What happens when personal passion becomes a brand’s biggest asset?
In this episode of Hello Retail Conversations, we sit down with Morten Grabowski-Kjær, co-founder of Luxus Baby – a Danish ecommerce brand built on customer intimacy, curation over scale, and a relentless commitment to doing things differently.
We talk about starting a business from a living room, the power of handwritten notes, and why real company DNA can’t be faked – especially when you’re scaling.
This is a story about staying human in ecommerce – and why that might just be your biggest competitive edge.
Hello Retail Conversations episode 2 is here.
Rasmus Skjoldan
CMO
Morten Grabowski Kjær
Founder
Episode 01: Purpose
Christoffer Bouet, Co-founder of Contribe
What happens when Gen Z meets more traditional ecommerce thinking?
In our very first episode, we sit down with Christoffer Bouet, co-founder of Contribe, a company on a mission to help brands and retailers connect with younger generations – and stay relevant in a shifting digital world.
We talk about generational gaps, why some giants are stuck in the past, and what it really means to build something with purpose.
This is an honest look at what’s changing, what’s broken, and what might just be getting better.
Welcome to Hello Retail Conversations!
Rasmus Skjoldan
CMO
Christoffer Bouet
Founder
