Hello Retail

Privacy Policy

Last Updated: May 26, 2023

1. Information on the processing of personal data

Your data security is important to us. Below, you can read how Hello Retail ApS processes your personal data when we act as data controller.

2. Hello Retail's Role as the data controller

Hello Retail ApS
Company registration number: 32449743
Nelson Mandelas Alle 12
2450 Copenhagen, Denmark
Email: gdpr@helloretail.com

3. What personal data we collect and for what purpose

3.1 Website visitors

When you visit our website, we collect information about you such as your IP address, information about your device and browser, the pattern of your visits, and information about which of our pages you have visited. In addition, we may collect information from forms and registrations as well as from cookies (see further below in section 3.3.1) which are placed on your device. If you have signed up for receiving newsletters and other marketing material, we may additionally track how you interact with marketing material we send you.

We process your data with the purpose of optimizing our website and our marketing campaigns. Information about which of our pages you have visited may additionally be used as a part of our service to improve, provide, and optimize product suggestions and personalized search capabilities to our customers' website visitors based on observed product preferences.

The legal basis for this processing is our legitimate interests (GDPR Article 6(1)(f)) or your consent (GDPR Article 6(1)(a) and Section 3 of the Danish Cookie Order), depending on the specific processing activity.

3.2 Customers and potential customers

We collect and process personal data about our customers and potential customers, including name, company name, address, phone number, email, title, purchased solutions, payment information, and information from publicly available sources.

We process this data for the purpose of administering our customer relationships, including providing our services, handling invoicing and payments, and communicating with you about our products and services.

The legal basis for this processing is the performance of a contract (GDPR Article 6(1)(b)) or our legitimate interests (GDPR Article 6(1)(f)).

3.3 Marketing recipients

We collect and process personal data about recipients of our marketing, including name, company name, address, phone number, email, product interest, marketing preferences, and usage data such as email opens, clicks, and link interactions.

We process this data for the purpose of sending you relevant marketing material, analyzing the effectiveness of our marketing campaigns, and tailoring our communications to your interests.

The legal basis for this processing is our legitimate interests (GDPR Article 6(1)(f)) and/or your consent (GDPR Article 6(1)(a) and Section 10 of the Danish Marketing Practices Act).

3.3.1 Pixels

We use the following tracking pixels on our website:

  • Facebook Pixel — collects the following data types: HTTP headers (IP address, browser information, page location, document, referrer, person using the website), pixel-specific data (pixel ID, Facebook cookie), button click data (buttons clicked, labels of buttons, pages visited as a result of clicks), optional values (conversion value, page type), and form field names (field names such as "email", "address", "quantity" when you complete a purchase or registration — does not capture field values).
  • Google Ads Remarketing Tag — used for retargeting purposes.
  • LinkedIn Insight Tag — used to analyze website visits from LinkedIn users and measure the effectiveness of LinkedIn advertising.

The legal basis for our use of pixels is our legitimate interests (GDPR Article 6(1)(f)) or your consent (GDPR Article 6(1)(a) and Section 3 of the Danish Cookie Order), depending on the specific pixel and processing activity.

3.4 Office visitors

When you visit our office, we collect and process your name, company name, title, phone number, email, and the name of your host. This data is stored at reception for a short period for security purposes.

Our offices may be monitored by CCTV in accordance with Section 3(1) of the Danish Act on Video Surveillance.

The legal basis for this processing is our legitimate interests (GDPR Article 6(1)(f)).

3.5 Partners and suppliers

We collect and process personal data about our partners and suppliers, including name, company name, address, phone number, email, and title.

We process this data for the purpose of administering our partner and supplier relationships, including contract management, invoicing, and communication.

The legal basis for this processing is the performance of a contract (GDPR Article 6(1)(b)) or our legitimate interests (GDPR Article 6(1)(f)).

3.6 Other general purposes

In addition to the above, we may process your personal data for the following general purposes:

  • Enrichment of personal data from publicly available sources
  • Compliance with legal obligations (GDPR Article 6(1)(c))
  • Business transfers, mergers, or acquisitions (GDPR Article 6(1)(f))
  • Enforcing our legal interests, including pursuing or defending legal claims (GDPR Article 6(1)(c))

4. Sharing your data with others

Your personal data may be disclosed internally within the Hello Retail group, to our suppliers and service providers who act as data processors on our behalf (with formal data processor agreements in place), and to public authorities where we are legally required to do so.

5. Transfer of personal data to countries outside the EU/EEA

We may transfer your personal data to countries outside the EU/EEA. Such transfers are based on standard contractual clauses adopted by the European Commission to ensure adequate protection of your data. For more information about specific transfers, please contact us at gdpr@helloretail.com.

6. Storage period, data integrity and security

We store your personal data for no longer than necessary for the purposes for which it was collected. When your data is no longer needed, it will be securely deleted or anonymized.

We have implemented appropriate technical and organizational security measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction.

7. Your rights

Under GDPR, you have the following rights:

  • Withdraw consent — You may withdraw your consent at any time, where our processing is based on your consent.
  • Right of access — You have the right to access your personal data and receive a copy of it.
  • Right to rectification — You have the right to have inaccurate personal data corrected.
  • Right to erasure — You have the right to have your personal data deleted ("right to be forgotten").
  • Right to restriction of processing — You have the right to request that we restrict the processing of your personal data.
  • Right to object — You have the right to object to processing of your personal data, particularly for direct marketing purposes.
  • Right to data portability — You have the right to receive your personal data in a structured, commonly used format and transfer it to another controller.
  • Right to lodge a complaint — You have the right to lodge a complaint with the Danish Data Protection Agency (datatilsynet.dk).

8. Updates

We continuously evaluate and update this data notification to ensure that it reflects how we process your personal data. If you have any questions, please contact us at support@helloretail.com.