Problem Solving

"I get many returns because customers order the wrong items."

Hello Retail · March 13, 2024 · 5 min read

Do you recognize this problem:

“I get many returns because customers order the wrong items.”

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Customers sometimes will return a product because they did not find the right one from the start

Online stores with very specific products, such as bike parts or electronics, tend to get many returns when shoppers don’t find the exact variant they need.

This can actually be a search-related problem. If the user misspells the product name, and the search engine doesn’t correct that, it can give the wrong results.

Do you run an online store where imprecise search results lead to buyers getting the just slightly wrong product? Then this is a problem you should take a look at.

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Here’s how we solve this with a good search engine

We advise you to integrate an advanced search engine that understands and corrects misspellings the right way.

You can anticipate what the customer meant to look for in the search bar, even when they slightly misspell the term, and give the correct results. Avoid frustrations both on your and the customer’s side.

The Hello Retail Search, powered by AI, identifies misspellings and synonyms to give accurate results.

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Deliver positive impact on:

  • Product Discovery
  • Operations
  • Conversion Rate
  • Customer Satisfaction

Customer Spotlight

Professional Cyclist Woman

  • Cykelpartner
  • Bike Shop
  • Denmark

Cykelpartner saw a significant decrease in returns thanks to the Search function.

With many variants for the same bike parts, it often happened that customers ended up buying the wrong option for their bikes.

Hello Retail’s Search function helps solve this issue, anticipating what users intend to purchase and giving the correct result.

Book a demo

Learn how to improve search to get fewer returns

What can you expect from this meeting?

  • Discuss your challenges and solutions on this topic
  • Get a quick tour of the Hello Retail platform
  • Get all the answers to your questions
  • No commitment