Smart Search Engine and AI-Powered Recommendations for Online Pharmacy
Customer Success In Numbers
Optiphar provides a more engaging and rewarding experience to their customers with personalized Search and Recommendations.
Optiphar is an online pharmacy offering over-the-counter medicines, nutritional supplements, and care products. Customers can rely on expert advice from their pharmacists and choose from a selection of over 30,000 products across 850 brands.
Customer support has seen a significant reduction in requests
The extensive range of specialized products, including medicines and nutritional supplements, posed a challenge for Optiphar’s search function. Customers often struggled to find specific items, leading to frequent outreach to support staff.
Today, Optiphar provides a highly accurate search experience, enhanced by Hello Retail features such as:
- Spelling and error checks
- Automatic zero-result fixes using AI-synonyms
- Optimized product ordering in search results
- Personalized search outcomes
- Tailored recommendations in initial content
Initial content appearing when users click on the search bar.
In-category Recommendations are an essential tactic for Optiphar’s product discovery
This recommendation feature performs very well on the site, with an impressive 11% conversion rate (CR). It’s designed to highlight top products in each category, making high-performing items more visible to customers.
If a customer has previously viewed similar products, the recommendations adjust to show those items again, personalizing the shopping experience and boosting the chance of conversion.
How it works
- Top-performing products are highlighted in each category
- Previously viewed items reappear through retargeting
- Personalized recommendations boost conversion chance
- Result: 11% conversion rate
Example of a recommendation box placed on the category page, showing popular and retargeted products.
Recommendations on product pages provide customers with price relevant alternatives
AI-enhanced alternative recommendations on product pages, powered by Product Intelligence, automatically match customers with relevant products. As a result, even when historical data is unavailable, customers consistently receive tailored suggestions, achieving an impressive 8.8% conversion rate.
A price filter has also been introduced, prioritizing products within similar price ranges to improve relevance. This setting is easily adjustable in the dashboard for seamless optimization.
Example of a recommendation box placed on a product page, showing Alternatives with Product Intelligence.
Ready to personalize your customer experience?
Book a demo"We are very pleased with our collaboration with Hello Retail. The solutions offer us a lot of control over what we publish on our site, and what experience we design for our customers. The team expertise and hands-on support have been invaluable in helping us get better results."