How Hello Retail and D.TAILS is Helping Luksusbaby Go Global

The challenge faced by the customer, Luksusbaby

Luksusbaby, a premium Danish retailer for children’s fashion and accessories, had built a loyal following and a strong market position in Scandinavia. With their eyes set on global expansion and operational maturity, they recognized the need for a major digital overhaul.

As their customer base grew, so did the friction within their ecommerce infrastructure.

This case focuses on the technical and strategic integration of the Hello Retail solutions, led by the customer’s agency, D.TAILS — a Danish Shopify Plus Partner.

Read more about the project on dtails.dk (in Danish)

A unified tech stack built for performance and personalization

D.TAILS led a full migration of six Luksusbaby storefronts from DanDomain to Shopify Plus, creating a stable, modern ecommerce foundation with the ability to:

• Easily manage multiple markets from a central backend
• Deploy global and local campaigns simultaneously
• Run fast, flexible storefronts tailored to device, language, and location

A reliable setup for search, filtering and personalization provided by Hello Retail

Where Shopify Plus handled structure, Hello Retail added intelligence and relevance. Fully integrated across key touchpoints, Hello Retail helped improve the shopping experience by making it faster, more personal, and easier to navigate.

Smarter search with advanced filtering matching the customer requirements

Filtering and searching are now frustration-free. Customers can quickly find what they’re looking for thanks to real-time suggestions, typo-tolerance, and improved relevance. Combined with a refined front end, search now feels intuitive, exactly what Luksusbaby’s growing audience needed.

Recommendations that feel personal

Whether browsing the homepage, a product category, or their cart, shoppers see products that actually match their interests. Hello Retail’s dynamic recommendations help customers discover new items while boosting engagement and basket size.

The partnership: fast, focused, collaborative

Luksusbaby, D.TAILS, and Hello Retail operated as a unified team. The rollout was phased, starting with smaller markets like Korea to minimize risk, and supported by agile problem-solving as new learnings emerged.