Hello Retail Wrapped 2025
Time to unwrap all the good things 2025 delivered.
For us at Hello Retail, that’s all the updates we shipped, the improvements we made, and everything we put out there to help ecommerce teams run better stores.
✨ Better experiences
Retail Media Banners
Create and launch targeted campaigns in minutes
With Retail Media, teams get a fast and scalable way to promote campaigns across their storefront.
Generate a Banner directly, or upload you own, and let AI-targeting increase the visibility of your campaigns everywhere where users browse.
Learn more
AI tagging with Product Clusters
When data is incomplete, Product Intelligence uses image and text recognition to assign Clusters to your products and enrich data with smart tagging.
Price-aware personalization
Budget Zones is a Hello Retail feature that enable shops to apply price-aware personalization. It automatically groups products into five price tiers, that signal to our system what price preference a customer has.
Learn more
Personalization with custom product and AI attributes
We’ve upgraded our personalization capabilities so you can combine real shopper behavior with custom product attributes. This means customers see products across the site, that match their tastes, now beyond attributes like “brand” or “category”. Result: more clicks, more add-to-carts, and more sales.
Learn more
Pinned products in recommendations
With this update, you gain the ability to take charge and hand-pick the items you want featured in Alternative or Bought Together boxes. This ensures recommendations align with your merchandising strategy and business goals.
Learn more
Boosting for search words
Additionally to the global rules, you can now optimize relevance at the keyword level — pinning top-performing items, excluding outdated ones, or prioritizing products with specific attributes.
Learn more
Advanced configuration for Initial Content
You can now use advanced algorithms in Initial Content to show shoppers a personalized product selection the moment they open the search bar. This lets you inspire early with relevant items, merchandise with precise rules and filters, and boost conversions by helping customers find the right products faster.
Learn more
Insights into non-converting searches
Get a prioritized view of search terms that get clicks but no conversions, helping you quickly spot where customers aren’t finding what they need. It lets you take direct action — like adding synonyms or redirects — to turn missed opportunities into conversion gains.
New Product Lookup
We’ve refreshed Product Lookup to give you a clearer, more actionable view of product performance. You can switch between simple and technical overviews, explore automatically generated Clusters in Product Intelligence, and use the new Settings tab to review recommendations and take direct action.
In 2025, we said hello to a new look.
This year, we made an important change to the Hello Retail brand. And it’s not just about the color, though the bright pink is intentionally hard to miss. It’s about saying out loud what so many ecommerce managers think, and showing how we build tools that actually help them run better stores. That’s what we’re doubling down on.
🎙️ Media projects
Conversations
Definitely one of the biggest moments of the year was the launch of our media project — Conversations. With every episode, we aim to break down how ecommerce is changing today with the people who are actually building it.
Go to the showFall Release: Growth Mode
October brought the premiere of our seasonal product release event, where we revealed the latest features and products. Customers and partners joined our webinar, that was all about equipping ecommerce teams with better tools to grow.
Watch on-demand🤍 Hello new partners
This year, we strengthened our partner network through closer collaboration and more strategic alignment. We also welcomed new partners across the Nordics, the Netherlands, and Italy, creating new opportunities for shared growth.
Partnering with Hello Retail has leveled up the way we design Shopify experiences. Their AI-driven tooling makes personalization effortless, and that’s a huge win for our clients.