Episode 03: Marketing Masterclass - Jennifer Montague

Chapters

1. 0:00 Welcome & Host Introduction
2. 1:00 Why Marketing Excites Her
3. 2:44 Breaking Down GTM Silos
4. 4:46 Positioning – The ‘Why’ Over the ‘What’
5. 7:06 Evolving Traffic Sources & Brand Resilience
6. 9:39 Customer‑Centric Mindset & Jobs‑to‑Be‑Done
7. 12:45 Trust, Experience & Competing with Low‑Cost Players
8. 15:45 Community Building & User‑Generated Content
9. 22:59 AI‑Driven Discovery & The New SEO
10. 27:30 Generating Authentic Content with Generative AI
11. 33:30 Authentic Positioning in an AI‑First World
12. 38:30 Digital Twins, Personalisation & Key Takeaways