Episode 08: From Guesswork to Knowing: How Product Data Is Rewiring Marketing Automation - Casper Ackermann & Emil Flou Jensen, s360

Chapters

1. 0:00Common Customer Pain Points
2. 3:03The Evolution of Marketing Automation
3. 4:37Personalization Maturity
4. 5:53The S360 and Klaviyo Partnership
5. 7:56Leveraging Product Intelligence
6. 9:02AI in Messaging: Control vs. Risk
7. 10:01Vibes Coding and Rapid Prototyping
8. 13:06Staying Competitive as an Agency
9. 14:59Data Challenges
10. 23:20How controlled the AI is
11. 33:55Klaviyo's AI Roadmap: Composer & Customer Hub
12. 37:17How s360 Stays Ahead as the Market Catches Up
13. 38:54First-Party Data: Talked About vs. Used
14. 40:37Inside a Real Customer Data Audit
15. 44:33Zero-Party Data: Asking Customers Directly
16. 45:05Closing Advice: Build CRM In-House