Episode 07: Klaviyo - Anna Sophie Christensen

Chapters

1. 0:00 Introducing the Klaviyo Community Champion
2. 1:04 Current Shifts in Email & Retention Marketing
3. 3:18 Segmentation & Differentiated Messaging
4. 5:00 Integrating Klaviyo Data Across Channels
5. 7:00 Collecting Zero‑Party Data at Sign‑Up
6. 9:01 Advanced Personalisation with ShowHideLogix
7. 11:01 From CSR to E‑commerce: The Guest’s Journey
8. 13:35 FABO’s Full‑Funnel Marketing Framework
9. 15:18 AI for Workflow Automation & Insight
10. 17:28 Predictive Analytics in Klaviyo
11. 19:45 The Growing Klaviyo Community Vibe
12. 30:01 Timing, Takeaways & Closing Thoughts