Feature

Follow-up sequences for Product Agents

Product Agents now work a sequence of follow-ups when a customer doesn't convert on the first email. Before each send, a check skips the message if the price is back up, the product is gone, or the customer already bought. On by default for new customers.

Product Agents
Hello Retail Product Team
A three-step email timeline labelled Email 1, Email 2, Email 3, showing a Product Agents follow-up sequence

Product Agents now work a sequence of follow-ups when a customer doesn’t convert on the first email, instead of firing a single message and stopping.

Why it matters

One email is one chance. If the customer didn’t open it, wasn’t ready, or missed it, the moment passed. A sequence keeps working that customer over time, so more of the intent you already captured turns into a purchase. The checks below are what keep a sequence from becoming spam: each follow-up only sends if it still makes sense.

Smart checks before every follow-up

Before each follow-up goes out, the agent looks at the current state and skips the message when it no longer fits:

  • The price is back up, so the price-drop reason no longer holds.
  • The product is gone, so there’s nothing to send them to.
  • The customer already bought it, so a nudge would be noise.

No spam, just smart follow-through.

The Settings tab for a Product Agent, with the Follow-up messages toggle that lets the agent send up to two follow-ups

On by default for new customers

New customers get follow-ups automatically, so agents work a full sequence from the start. Existing customers can turn them on per agent with the Follow-up messages toggle in the agent’s settings, keeping control over which agents send a sequence.

Availability

Available to all Hello Retail customers using Product Agents.