Black Friday Learnings
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What's inside
- Black Friday 2024 data across ecommerce sites
- Conversion and order size trends during Black Week
- Performance of different discount types and levels
- Bestselling product categories and their sales cycles
- Examples of products that triggered repeat purchases
Why download?
Millions of transactions. Multiple surprises.
Our data scientist Sarah Miguel Cournane dissected Black Week and the verdict was clear: "The era of chasing the highest discount is fading." Shoppers aren't just bargain hunters anymore. They're value seekers with priorities that go "beyond price tags." If you approach this season with the right mindset, you can "drive better results" without burning through your margins.
Sarah Miguel Cournane
Data Scientist
- Master's Degree in Business Analytics and Artificial Intelligence from DTU - Technical University of Denmark
- Bachelor's Degree in Mathematics with honors in Functional Analysis and Cryptography from Universidad de Valladolid
Download the report
- Black Friday 2024 data across ecommerce sites
- Conversion and order size trends during Black Week
- Performance of different discount types and levels
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