What’s inside?
  • Black Friday 2024 data across ecommerce sites
  • Conversion and order size trends during Black Week
  • Performance of different discount types and levels
  • Bestselling product categories and their sales cycles
  • Examples of products that triggered repeat purchases
BlackFridayIsComing2025 HelloRetail cover

Why download?

Millions of transactions. Multiple surprises. 

Our data scientist Sarah Miguel Cournane dissected Black Week and the verdict was clear: The era of chasing the highest discount is fading.

Shoppers aren’t just bargain hunters anymore. They’re value seekers with priorities that go beyond price tags. If you approach this season with the right mindset, you can drive better results without burning through your margins.

Get the report

Sarah Miguel Cournane

DATA SCIENTIST

As part of the Data Science Team at Hello Retail, Sarah focuses on extracting insights from customer data to uncover new opportunities and drive business value.

Background

Master’s Degree in Business Analytics and Artificial Intelligence from DTU – Technical University of Denmark

Bachelor’s Degree in Mathematics with honors in Functional Analysis and Cryptography from Universidad de Valladolid

Sarah C

We help ecommerce teams run better stores.

helloretail.com | Copenhagen, Denmark