Do you know that there are two types of e-commerce merchants?
Let’s start from the beginning;
When the world wide web was introduced by Timothy Berner-Lee, circa 1989, it was created to “meet the demand for automated information-sharing between scientists in universities and institutes” around the world. That sounds like a very small group of users, right? It wasn’t and it only grew from there.
Now, circa 2019, there are over 4 billion users.
80% of these users are expected to make a purchase online, and the internet has become more than just a platform to gain knowledge and become smarter. But what can you buy online?
Let’s quickly go over the two types of e-commerce merchants:
#1 Those who are selling physical products. Pretty self-explanatory. It’s buying and selling physical products online. You know the big merchants like Amazon, eBay, Asos and every store you buy an actual item. You might have to get your order sent with snail-mail, you might have to wait a long time for it to arrive and by the time it arrives, you have already forgotten what you bought.
But did you also know that it’s possible to buy products where you don’t need to wait to receive it? It’s digital products…
#2 … those products would come from companies that are selling digital products or downloadable products. If you have ever purchased an online course, an e-book, software or a video, these fall under the category of ‘digital products.’. As a general rule, if you have to access the product via an online members area or if you have to download it, it’s probably a digital product.