Conversations

Email marketing has moved far beyond sending the same newsletter to everyone. In this episode, we sit down with Anna Sophie Christensen from FABO — Head of Email Marketing & Retention and a Klaviyo Community Champion — to talk about what it actually takes to make communication feel relevant.

This is a conversation for people who live close to the details. Flows, segmentation, lifecycle stages, zero-party data, timing, show/hide logic, predictive analytics, and all the small decisions that decide whether an email feels useful or just becomes noise.