Retail Media is rapidly evolving from a performance-marketing discipline into a foundational layer of ecommerce strategy. Over the past year, we’ve seen increased interest from retailers not only in promoting individual products but also in integrating broader promotional content into product discovery journeys, particularly banners.
We are taking it a step further and launched Retail Media Banners that allows for AI-powered content placements directly within product listings, search results, newsletters, and landing pages.
Banners are visual content blocks, usually images, placed on key areas of an ecommerce site like homepage, category pages, search results, or product pages. They are used to highlight promotions, campaigns, brands, or content, guiding shoppers’ attention and driving engagement with specific products, services, or messages.
When combined with first-party data, banners don’t just look good, they convert. On-site banners are becoming a core to commercial strategy. And you have the digital space and the audience that brands want.
Hello Retail makes it easy to create, target, and manage on-site promotions, all in one place. Powered by Product Intelligence AI, your Banners show up where they’ll perform best, without manual guesswork. We’re talking search results, recommendation carousels, categories, emails, in-cart and more.
Here’s what you can do with Banners:
✅ Promote your campaigns where shoppers are most engaged: On product pages, search results, brand listings, not just the homepage.
✅ Target automatically with AI: Show each banner where it makes sense, based on product context and shopper intent.
✅ Design in minutes: Use AI to turn any product into a branded banner, or upload your own creatives.
✅ Run multiple campaigns at once: Promote supplier offers, services, or internal events, all from one place.
✅ Unlock new revenue: Turn high-traffic pages into sponsored inventory to support monetization and brand partnerships.
Watch Julius, Product Manager at Hello Retail, demo how to build engaging banners
What it’s for: For your suppliers to build brand visibility and identity within the shopping experience. This type of banner introduces or reinforces a brand presence on high-traffic pages like search results, or relevant categories. Simply, it reminds shoppers about the brand whenever they browse something relevant.
Benefits:
For the brand: Controlled visual expression and story, consistent with campaigns across other channels.
For the retailer: Enables co-branded initiatives, monetizes top positions, strengthens vendor relationships.
What it’s for: For your suppliers to bring immediate attention to a product, whether it’s a new release, a bestselling item, or a temporary promotion. This use case makes a product stand out before shoppers even scroll.
Benefits:
For the brand: Makes the launch more successful letting more users know about it.
For the retailer: Drives focus to high-margin or strategic products, improves ROI on inventory buys.
What it’s for: For retailers to maximise visibility for site-wide promotions like Black Friday, not just on the homepage but throughout the storefront, including high-traffic areas like product pages, category listings, and search results. This use case ensures promotional messaging reaches shoppers where purchase intent is highest.
Benefits for retailers:
Improves campaign ROI by capturing more traffic with consistent, targeted messaging.
Extends promotional reach beyond the front page to deeper shopping paths..
What it’s for: For retailers to connect shoppers with relevant but separate parts of the catalog. For example, someone browsing smartphones might also be interested in a new phone case, but won’t get there without a nudge.
Benefits for the retailer:
Greater visibility across a broader product range.
Increases cross-category traffic and basket size.
What it’s for: For retailers to support educational or value-based content within the product journey. These banners help shoppers make informed decisions, guiding them toward related products or helpful content like buying guides, blogs, or curated pages.
Benefits for the retailer:
Reinforces trust and thought leadership.
Creates stronger content-to-commerce loops and extends browsing time.
What it’s for: For retailers to promote value-added services directly within the shopping journey. This could include in-store experiences, consultations, fittings, or custom services, presented alongside product listings where relevance is highest.
Benefits for the retailer:
Highlights premium, differentiating services that elevate perception and customer trust.
Drives traffic to physical locations or value-added services that increase conversion likelihood.
Relevancy powered by Product Intelligence AI
How does a Banner know where to appear?
It’s all automatically orchestrated by our AI engine, the same one that powers our personalization. It uses other products in your catalogue to learn when a banner is relevant to appear.
Boost your Campaigns with AI-Powered Banners
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