At coi, we do one thing, and one thing only: Shopify. We don’t try to be “good enough” everywhere; we choose to be exceptional at Shopify. We’re an Authorized Shopify Expert and our track record speaks: over 500 stores launched, more than 25 million orders processed, and 45 awards won.

What sets us apart is where we come from. We weren’t born as a service agency that later learned Shopify. We were ecommerce operators first. Today, we still run our own brands side by side with delivering results for clients. That means we live in the trenches, understand real constraints, anticipate trends and never stop evolving.

We’re not local-only. We work with global brands – all seeking Shopify expertise that scales, works reliably, and performs. From Stockholm and Zagreb, we deliver across continents.

Our approach is lean but ruthless: you get no fluff, no half measures. We focus on the one platform that matters, then do it better than anyone else. We hate “shitty e-commerce,” and that disdain fuels us — we’ve decided to build the greatest online shopping experiences, ever.

We also believe in doing good: we’ve planted over 10,261 trees.

So yes – we do only one thing, but we own that thing. Others might promise flexibility across dozens of platforms; we promise one thing: unmatched Shopify mastery. We don’t settle. Neither should you.

Very humble, yes i know. But in more practical terms, we are obsessed with Shopify.

Half of our team works on new projects – either by building stores using Shopify themes, or by designing fully custom experiences in Figma before developing tailor-made solutions in-house.

The other half of our team supports existing and ongoing clients. Here we offer everything from ongoing support and new feature development to A/B testing, analysis, and continuous optimization.

We also build integrations — all handled internally. As long as it involves Shopify, we can do pretty much anything.

The only time we touch another platform is when we help our clients migrate to Shopify.