# Hello Retail vs Nosto — focused platform or CXP?

> Compare Hello Retail

## Two different approaches to ecommerce personalization

Nosto brings personalization, merchandising, and user-generated content together in a Commerce Experience Platform aimed at DTC brands. Hello Retail focuses purely on ecommerce personalization with six integrated products sharing one AI engine. Both are strong — the right fit depends on your priorities.

## Product by product

Nosto is a Commerce Experience Platform combining personalization, merchandising, and UGC for DTC brands. Hello Retail is a focused ecommerce personalization platform with six integrated products sharing one AI engine. Here's how they compare.

## Implementation and onboarding

Quick onboarding with strong platform integrations. Nosto handles initial setup. Merchandisers manage ongoing configuration across separate modules for personalization, merchandising, UGC, and testing.

## Which approach is right for you?

## What customers say

> "The question to ask: {product.question}"
> — Fast setup, especially on Shopify, {row.other}

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For the full interactive experience, visit [helloretail.com/en/vs/nosto](https://helloretail.com/en/vs/nosto)

## About Hello Retail

Hello Retail is an AI-powered ecommerce personalization platform based in Copenhagen, Denmark. We help online retailers improve search, recommendations, merchandising, email, and retail media through our proprietary Product Intelligence engine.

- **Website**: [helloretail.com](https://helloretail.com)
- **Demo**: [Book a Demo](https://helloretail.com/en/demo/)
- **AI information**: [helloretail.com/en/ai-info](https://helloretail.com/en/ai-info)

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