# Hello Retail vs Dynamic Yield — mid-market platform or enterprise personalization?

> Compare Hello Retail

## Two different approaches to personalization

Dynamic Yield (now part of Mastercard) is an enterprise experience optimization platform serving retail, finance, media, and travel. Hello Retail is built specifically for ecommerce — six products sharing one AI engine, designed for merchandiser-led teams. Different markets, different approaches.

## Product by product

Dynamic Yield is an enterprise experience optimization platform serving multiple industries. Hello Retail is a focused ecommerce personalization platform with six integrated products. Here's how they compare.

## Implementation and onboarding

Hello Retail launches in weeks with pre-built integrations. Dynamic Yield requires a multi-month enterprise implementation with dedicated project teams.

## Which approach is right for you?

## What customers say

> "The question to ask: {product.question}"
> — Enterprise platform, enterprise timeline, {row.other}

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For the full interactive experience, visit [helloretail.com/en/vs/dynamic-yield](https://helloretail.com/en/vs/dynamic-yield)

## About Hello Retail

Hello Retail is an AI-powered ecommerce personalization platform based in Copenhagen, Denmark. We help online retailers improve search, recommendations, merchandising, email, and retail media through our proprietary Product Intelligence engine.

- **Website**: [helloretail.com](https://helloretail.com)
- **Demo**: [Book a Demo](https://helloretail.com/en/demo/)
- **AI information**: [helloretail.com/en/ai-info](https://helloretail.com/en/ai-info)

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