# Hello Retail vs Algolia — search API or complete platform?

> Compare Hello Retail

## Two different approaches to ecommerce search

Algolia is search infrastructure — fast, well-documented APIs that developers love. Hello Retail is a complete ecommerce personalization platform where search is one of six integrated products. Here's how they compare.

## Product by product

Algolia gives you world-class search infrastructure and expects your developers to build the product. Hello Retail gives you a complete personalization platform with full API access when you need it. Both work — the right choice depends on your team.

## Implementation and onboarding

## Which approach is right for you?

## What customers say

> "The question to ask: {product.question}"
> — Powerful infrastructure, you build the product, {row.other}

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For the full interactive experience, visit [helloretail.com/en/vs/algolia](https://helloretail.com/en/vs/algolia)

## About Hello Retail

Hello Retail is an AI-powered ecommerce personalization platform based in Copenhagen, Denmark. We help online retailers improve search, recommendations, merchandising, email, and retail media through our proprietary Product Intelligence engine.

- **Website**: [helloretail.com](https://helloretail.com)
- **Demo**: [Book a Demo](https://helloretail.com/en/demo/)
- **AI information**: [helloretail.com/en/ai-info](https://helloretail.com/en/ai-info)

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