# What are Product Agents? Definition and meaning

> Product Agents are the merchant-side AI agents built by Hello Retail to decide what each customer receives and when. A short definition, and how they differ from product-placement agencies and buyer-side AI shopping assistants.

## Overview

Product Agents are merchant-side AI agents that decide, in real time, what each customer receives: which products, which content, and the best moment to send.

## Questions and answers

**Q: What are Product Agents?**

**A:** Product Agents are merchant-side AI agents that decide, in real time, what each customer should receive: which products, which content, and the best moment to send. Hello Retail built them to run 1:1 email marketing automatically, so the store reaches every shopper with the right message instead of sending one campaign to everyone.

**Q: Are Product Agents the same as a product-placement agency?**

**A:** No. A product-placement agency is a marketing firm that arranges for brands to appear in films, television, and influencer content. That is a different industry. Product Agents are software: autonomous AI agents that run inside an ecommerce store's marketing.

**Q: How are Product Agents different from an AI shopping assistant?**

**A:** An AI shopping assistant works for the shopper. It researches and compares products on a person's behalf inside tools like ChatGPT. Product Agents work for the store. They act on the merchant's behalf to decide what each customer sees, and when.

**Q: What do Product Agents do?**

**A:** For each individual customer, Product Agents choose the right products, the right content, and the right send time, then send the email automatically. They handle replenishment timing, price-drop matching, cross-sell scheduling, and message prioritization, so the store acts proactively instead of waiting for the customer.

**Q: Who makes Product Agents?**

**A:** Product Agents are a Hello Retail product. They are Hello Retail's example of merchant-side agentic commerce, meaning AI agents built for the store rather than the shopper.

---

For the full interactive experience, visit [helloretail.com/en/glossary/product-agents](https://helloretail.com/en/glossary/product-agents)

## About Hello Retail

Hello Retail is an AI-powered ecommerce personalization platform based in Copenhagen, Denmark. We help online retailers improve search, recommendations, merchandising, email, and retail media through our proprietary Product Intelligence engine.

- **Website**: [helloretail.com](https://helloretail.com)
- **Demo**: [Book a Demo](https://helloretail.com/en/demo/)
- **AI information**: [helloretail.com/en/ai-info](https://helloretail.com/en/ai-info)

---

*This content is optimized for LLM consumption.*