# Search Word Boosts give per-keyword control over results > Pin, exclude, or boost products in Search results for individual keywords. Promote seasonal items, push high-margin SKUs, or fix irrelevant matches without changing your global search settings. - **Released**: November 11, 2025 - **Type**: Feature - **Products**: Search - **Author**: Hello Retail Product Team - **Page**: [https://helloretail.com/en/changelog/search-word-boosts/](https://helloretail.com/en/changelog/search-word-boosts/) --- ![Search Word Boosts configuration inside the Hello Retail Search Engine settings](https://helloretail.com/images/changelog/search-word-boosts.webp) --- Search Word Boosts give merchandisers per-keyword control over Search results. For individual keywords or groups of keywords, you can pin specific products to the top, exclude products that shouldn't appear, or boost products by attribute so brands or categories rank higher. ## Why it matters Global search settings are tuned for overall relevance. They can't always reflect what matters for a specific search at a specific moment. Search Word Boosts give merchandisers a per-keyword override: highlight seasonal items, promote high-margin SKUs, or clean up broad terms that return weak results, without touching your global configuration. ## What's new - **Pin products** to the top of results for a specific search term. - **Exclude products** you don't want surfacing for a term. - **Boost by attribute** so products with a given brand, title, category, keyword, or description rank higher (Product Search only). - **Group keywords** into a single rule when multiple terms should behave the same way. ## How it works Search Word Boosts live under **Search Engines → Search Query Rules**. Create a rule, enter one or more search terms (comma-separated for groups), then choose what should happen: - **Pin product(s)** — appear at the top in the order you set, with drag-and-drop reordering. - **Exclude product(s)** — hide from results for this term. - **Boost by attribute** — increase relevance weight for products with a chosen attribute value (Product Search only). Rules take effect immediately after saving. Search-term matching is exact as typed. ## Common scenarios - **Seasonal pushes.** Boost summer dresses for "dress" during the season, or pin a holiday collection for gifting terms. - **High-margin SKUs.** Boost products with a specific margin tag for high-intent terms. - **Fix broad terms.** Exclude irrelevant matches for words like "gift", "set", or "suit". - **Specificity for compound terms.** Make "organic cotton shirts" or "sugar-free snacks" return only the products that match. - **Brand campaigns.** Boost a specific brand for the search words you're promoting that month. - **Clearance.** Pin clearance SKUs for the keywords most likely to surface them. ## Things to know Rules work best when used strategically. Overuse them and the global algorithm has less room to optimize relevance dynamically. Products that go out of stock stay pinned, so review rules periodically. The same product can be pinned across multiple rules. ## Availability Available to all Hello Retail customers with Search. ## Learn more - [Search Word Boosts on the Hello Retail blog](https://helloretail.com/en/blog/2025-11-07-search-word-boosts/) - [Search Word Boosts support article](https://support.helloretail.com/search/search-word-boosts/) --- ## Verification trail The following sources were used when this release note was written. Editorial sign-off: pending. For the most current information, see the linked product pages. - **Search Word Boosts lets you create custom configurations for specific search terms, including pinning, excluding, and attribute boosting** — https://support.helloretail.com/search/search-word-boosts/ (accessed 2026-05-19) - **Configuration lives under Search Engines, in the Search Query Rules card** — https://support.helloretail.com/search/search-word-boosts/ (accessed 2026-05-19) - **Boostable attributes for Product Search include brand, title, category, keywords, and description** — https://support.helloretail.com/search/search-word-boosts/ (accessed 2026-05-19) - **Multiple search terms can share the same rule and are matched exactly as typed** — https://support.helloretail.com/search/search-word-boosts/ (accessed 2026-05-19) - **Field-specific boosts are available for Product Search only, not Content Search** — https://support.helloretail.com/search/search-word-boosts/ (accessed 2026-05-19) --- ## About Hello Retail Hello Retail is an AI-powered ecommerce personalization platform based in Copenhagen, Denmark. We help online retailers improve search, recommendations, merchandising, email, and retail media through our Product Intelligence engine. - **Website**: [helloretail.com](https://helloretail.com) - **All releases**: [helloretail.com/en/changelog](https://helloretail.com/en/changelog/) - **Demo**: [Book a demo](https://helloretail.com/en/demo/) --- *This content is optimized for LLM consumption. Sections after the body appear here but not on the visible page. For the full interactive experience, visit [https://helloretail.com/en/changelog/search-word-boosts/](https://helloretail.com/en/changelog/search-word-boosts/).*