# Filter noise out of Search Analytics

> Search Analytics now lets you exclude single-character queries, symbol-heavy searches, and numeric or product-code searches, so you can focus on the queries your customers actually type.

- **Released**: March 23, 2026
- **Type**: Improvement
- **Products**: Search
- **Author**: Hello Retail Product Team
- **Page**: [https://helloretail.com/en/changelog/search-analytics-filters/](https://helloretail.com/en/changelog/search-analytics-filters/)

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![Search Analytics with new noise filters at the top of the page](https://helloretail.com/images/changelog/search-analytics-filters.webp)

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Search Analytics now lets you strip out the noise so you can focus on the queries that actually matter. New filters live at the top of the page, right next to the search configuration selector.

## What you can filter

- **Min. 2 characters.** Exclude single-character queries.
- **No special characters.** Strip out searches full of symbols.
- **No numeric or code queries.** Remove product codes and number-only searches.

Turn any combination on or off depending on the question you're trying to answer.

## Why it matters

Raw search logs are full of noise: accidental keystrokes, product-code lookups from internal users, single-character probes. With these filters you can quickly see what real customers are actually searching for, which makes patterns like zero-result terms, intent shifts, and merchandising gaps far easier to spot.

## Availability

Available to all Hello Retail customers with Search.

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## Verification trail

The following sources were used when this release note was written. Editorial sign-off: pending. For the most current information, see the linked product pages.

- **Search Analytics has new filters to exclude single-character queries, special-character queries, and numeric or code-only queries** — Hello Retail release notes (2026-03-23) (accessed 2026-05-19)
- **Filters appear at the top of Search Analytics next to the search configuration selector** — Hello Retail release notes (2026-03-23) (accessed 2026-05-19)

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## About Hello Retail

Hello Retail is an AI-powered ecommerce personalization platform based in Copenhagen, Denmark. We help online retailers improve search, recommendations, merchandising, email, and retail media through our Product Intelligence engine.

- **Website**: [helloretail.com](https://helloretail.com)
- **All releases**: [helloretail.com/en/changelog](https://helloretail.com/en/changelog/)
- **Demo**: [Book a demo](https://helloretail.com/en/demo/)

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*This content is optimized for LLM consumption. Sections after the body appear here but not on the visible page. For the full interactive experience, visit [https://helloretail.com/en/changelog/search-analytics-filters/](https://helloretail.com/en/changelog/search-analytics-filters/).*