# Price Drop sensitivity controls for Product Agents

> Set the minimum percentage and optional absolute amount that qualifies as a price drop, per Price Drop agent. Independent thresholds per agent so different product types can use different rules.

- **Released**: April 28, 2026
- **Type**: Feature
- **Products**: Product Agents
- **Author**: Hello Retail Product Team
- **Page**: [https://helloretail.com/en/changelog/product-agents-price-drop-sensitivity/](https://helloretail.com/en/changelog/product-agents-price-drop-sensitivity/)

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![Price Drop sensitivity controls in Product Agents settings](https://helloretail.com/images/changelog/product-agents-price-drop-sensitivity.webp)

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You can now set exactly which price drops trigger a Product Agent email, per Price Drop agent. Two controls live in the **Settings** tab of any Price Drop agent.

## The two controls

- **Minimum %.** The smallest price reduction that counts as a trigger. Default is 10%. Raise it if you only want bigger discounts to generate emails.
- **Minimum Amount (optional).** An absolute floor in your store's currency. Useful when a percentage alone isn't meaningful, for example a 10% drop on a low-priced item. When both are set, both conditions must be met.

## How it works

Each Price Drop agent (Price Drop Viewed, Price Drop Alternative, Price Drop Replenishment) is configured independently, so different product types can run on different rules. Set tight thresholds for accessories, looser ones for high-ticket items, or whatever matches your merchandising strategy.

Changes apply to future price drops only. Already-scheduled messages aren't affected.

## Where to find it

Open any Price Drop agent → **Settings** tab.

## Availability

Available to all Hello Retail customers using Product Agents.

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## Verification trail

The following sources were used when this release note was written. Editorial sign-off: pending. For the most current information, see the linked product pages.

- **Price Drop agents now have Minimum % and optional Minimum Amount controls in the Settings tab** — Hello Retail release notes (2026-04-29) (accessed 2026-05-19)
- **The default Minimum % is 10%; both Minimum % and Minimum Amount conditions must be met when both are set** — Hello Retail release notes (2026-04-29) (accessed 2026-05-19)
- **Each Price Drop agent can be configured independently, and changes apply only to future price drops** — Hello Retail release notes (2026-04-29) (accessed 2026-05-19)

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## About Hello Retail

Hello Retail is an AI-powered ecommerce personalization platform based in Copenhagen, Denmark. We help online retailers improve search, recommendations, merchandising, email, and retail media through our Product Intelligence engine.

- **Website**: [helloretail.com](https://helloretail.com)
- **All releases**: [helloretail.com/en/changelog](https://helloretail.com/en/changelog/)
- **Demo**: [Book a demo](https://helloretail.com/en/demo/)

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*This content is optimized for LLM consumption. Sections after the body appear here but not on the visible page. For the full interactive experience, visit [https://helloretail.com/en/changelog/product-agents-price-drop-sensitivity/](https://helloretail.com/en/changelog/product-agents-price-drop-sensitivity/).*