# Price Drop Potential dashboard for Product Agents > Before changing a price, see which products would reach the largest audience if their price dropped. The new Price Drop Potential dashboard ranks your top 50 products by reachable customers and adds a directional revenue estimate per product. - **Released**: April 29, 2026 - **Type**: Feature - **Products**: Product Agents - **Author**: Hello Retail Product Team - **Page**: [https://helloretail.com/en/changelog/product-agents-price-drop-potential/](https://helloretail.com/en/changelog/product-agents-price-drop-potential/) --- ![Price Drop Potential dashboard inside Product Agents](https://helloretail.com/images/changelog/product-agents-price-drop-potential.webp) --- The Price Drop Potential dashboard shows which products would reach the largest audience if their price dropped, with a directional revenue estimate per product. It lets you weigh not just who's waiting, but what acting on it could be worth, before changing a single price. ## What you see The dashboard ranks your top 50 products by estimated email reach if a price drop occurs, refreshed daily. Each product shows: - **All Messages** — the combined reachable audience across the three Price Drop agent types. - **Viewed Product** — visitors who looked at the product and left without purchasing. - **Purchased Replenishment** — previous buyers who could be ready to buy again. Only applies to products tagged as consumable. - **Alternative Product** — shoppers browsing similar items who might switch if the price moves. - **Estimated Revenue** — a directional figure based on your recent Price Drop email performance. ## How to use it Open **Product Agents → Agents → Price Drop Agents → View Potential**. From there you can filter, sort, and search. ### Filter by brand ![Price Drop Potential dashboard filtered by brand](/images/changelog/product-agents-price-drop-potential-filter-brand.webp) Useful when planning a brand-led campaign and you want to see reach concentrated within one supplier. ### Filter by hierarchy ![Price Drop Potential dashboard filtered by hierarchy](/images/changelog/product-agents-price-drop-potential-filter-hierarchy.webp) Useful for seasonal or category-level pushes where you want to compare reach across SKUs in the same part of your catalog. ### Filter by keywords ![Price Drop Potential dashboard filtered by keywords](/images/changelog/product-agents-price-drop-potential-filter-keywords.webp) Useful for ad-hoc product lookups by name or SKU. Hit **Update** after applying filters to refresh the numbers. Sort by any column to surface the products with the biggest viewed-but-not-bought pool, the highest replenishment reach, or the strongest revenue potential. ## How the revenue estimate is built The estimate combines four inputs: - **Email coverage** from your live store data. - **Permission rate** from an industry baseline. - **Conversion rate** from a Price Drop email performance baseline. - **Average order value** from recent transactions. Numbers are directional planning signals, not guarantees. ## Things to know The dashboard is a planning tool. It never: - Changes product prices - Schedules or triggers emails - Guarantees revenue outcomes - Provides real-time recalculation - Optimises discount depth or margins Sends happen only when an actual price drop occurs and your Price Drop agents are active. The dashboard tells you where the demand sits so you can prioritise which products to discount first. ## Availability Available to all Hello Retail customers using Product Agents. ## Learn more - [Price Drop Potential dashboard support article](https://support.helloretail.com/product-agents/price-drop-potential-dashboard/) - [Price Drop Potential on the Hello Retail blog](https://helloretail.com/en/blog/2026-05-18-price-drop-potential-dashboard/) --- ## Verification trail The following sources were used when this release note was written. Editorial sign-off: pending. For the most current information, see the linked product pages. - **The Price Drop Potential dashboard shows top 50 products ranked by estimated email reach if a price drop occurs** — https://support.helloretail.com/product-agents/price-drop-potential-dashboard/ (accessed 2026-05-19) - **Three audience breakdowns: Viewed Product, Purchased Replenishment (consumables only), and Alternative Product** — https://support.helloretail.com/product-agents/price-drop-potential-dashboard/ (accessed 2026-05-19) - **Estimated Revenue is directional and calculated from email coverage, permission rate, conversion rate, and average order value** — https://support.helloretail.com/product-agents/price-drop-potential-dashboard/ (accessed 2026-05-19) - **The dashboard is a planning tool only and does not change prices, schedule emails, or guarantee revenue** — https://support.helloretail.com/product-agents/price-drop-potential-dashboard/ (accessed 2026-05-19) - **Dashboard supports filtering by brand and hierarchy, sorting by any column, and search by product name or SKU** — https://support.helloretail.com/product-agents/price-drop-potential-dashboard/ (accessed 2026-05-19) - **Path: Product Agents > Agents > Price Drop Agents > View Potential** — https://helloretail.com/en/blog/2026-05-18-price-drop-potential-dashboard/ (accessed 2026-05-19) --- ## About Hello Retail Hello Retail is an AI-powered ecommerce personalization platform based in Copenhagen, Denmark. We help online retailers improve search, recommendations, merchandising, email, and retail media through our Product Intelligence engine. - **Website**: [helloretail.com](https://helloretail.com) - **All releases**: [helloretail.com/en/changelog](https://helloretail.com/en/changelog/) - **Demo**: [Book a demo](https://helloretail.com/en/demo/) --- *This content is optimized for LLM consumption. Sections after the body appear here but not on the visible page. For the full interactive experience, visit [https://helloretail.com/en/changelog/product-agents-price-drop-potential/](https://helloretail.com/en/changelog/product-agents-price-drop-potential/).*