# Set per-channel frequency limits for Product Agents

> Product Agents now lets you cap how often the same recipient gets messaged on each channel, so multiple agent-driven flows can run without overlapping into the same inbox too often.

- **Released**: March 5, 2026
- **Type**: Feature
- **Products**: Product Agents
- **Author**: Hello Retail Product Team
- **Page**: [https://helloretail.com/en/changelog/product-agents-frequency-limits/](https://helloretail.com/en/changelog/product-agents-frequency-limits/)

---

![Per-channel frequency limit settings for Product Agents](https://helloretail.com/images/changelog/product-agents-frequency-limits.webp)

---

Product Agents now lets you configure how often the same recipient can be messaged on each channel. Set a custom cap, for example one message per week per recipient on a given channel, on top of the existing hard limit of one Product Agent message per recipient per day.

## What's new

Per-channel frequency limits live under **General → Settings**. For each channel, you can set a custom cap that fits your communication strategy, for example:

- One message per week per recipient on email
- Two messages per month per recipient on a specific channel
- Tighter caps for high-volume audiences

The hard cap of one Product Agent message per recipient per day is still in place. The new limits sit on top of it, so you can tighten further without loosening the daily cap.

## Why it matters

When several agents are running at once (Price Drop, Replenishment Reminder, Recommended Addons, Alternative Picks), a single shopper could in theory qualify for multiple messages in a short window. Per-channel frequency limits give you direct control over how often any one person hears from you, regardless of how many agents qualify them.

## Availability

Available to all Hello Retail customers using Product Agents.

---

## Verification trail

The following sources were used when this release note was written. Editorial sign-off: pending. For the most current information, see the linked product pages.

- **Product Agents now supports custom per-channel frequency limits per recipient** — Hello Retail release notes (2026-03-05) (accessed 2026-05-19)
- **Configuration lives under General > Settings** — Hello Retail release notes (2026-03-05) (accessed 2026-05-19)
- **The hard cap of one Product Agent message per recipient per day remains in place** — Hello Retail release notes (2026-03-05) (accessed 2026-05-19)

---

## About Hello Retail

Hello Retail is an AI-powered ecommerce personalization platform based in Copenhagen, Denmark. We help online retailers improve search, recommendations, merchandising, email, and retail media through our Product Intelligence engine.

- **Website**: [helloretail.com](https://helloretail.com)
- **All releases**: [helloretail.com/en/changelog](https://helloretail.com/en/changelog/)
- **Demo**: [Book a demo](https://helloretail.com/en/demo/)

---

*This content is optimized for LLM consumption. Sections after the body appear here but not on the visible page. For the full interactive experience, visit [https://helloretail.com/en/changelog/product-agents-frequency-limits/](https://helloretail.com/en/changelog/product-agents-frequency-limits/).*