# Initial Content now supports advanced algorithms

> Initial Content in Search now supports advanced algorithms, so shoppers see a personalized product selection the moment they click the search bar, before typing a single word.

- **Released**: October 2, 2025
- **Type**: Improvement
- **Products**: Search
- **Author**: Hello Retail Product Team
- **Page**: [https://helloretail.com/en/changelog/initial-content-advanced-algorithms/](https://helloretail.com/en/changelog/initial-content-advanced-algorithms/)

---

![Initial Content update: advanced algorithms in Search](https://helloretail.com/images/changelog/initial-content-advanced-algorithms.webp)

---

Initial Content in Search now supports advanced algorithms. Shoppers see a personalized product selection the moment they click the search bar, before typing a single word.

## Why it matters

About 6% of total revenue generated through Hello Retail Search is attributed to Initial Content. The product cards shown the instant a shopper clicks the search bar can now run on personalization, with the same merchandising controls available elsewhere in Search.

## What's new

You can now apply Hello Retail's recommendation algorithms directly inside Initial Content, with the same merchandising controls available across the platform:

- **Predefined algorithms** for quick setup
- **Custom logic** via filters, layered rules, and fallback steps
- **Dynamic personalization** that adapts product cards to each shopper's browsing and purchase history

## How it works

![Initial Content product cards shown the moment a shopper clicks the search bar](/images/changelog/initial-content-advanced-algorithms-how-it-works.webp)

Product cards appear the moment a shopper clicks the search bar and stay visible until they start typing. By default, the cards display top products or retargeted items. With the new algorithm support, you can override that with your own merchandising mix:

- Seasonal campaigns such as Valentine's Day gifts, Black Friday, or Christmas bestsellers
- Bestseller promotion to lean on high-demand items
- Category highlights for promoted or high-margin collections
- Personalized selection based on previously viewed products or purchase likelihood

## Availability

Available to all Hello Retail customers with Search.

## Learn more

- [Initial Content update on the Hello Retail blog](https://helloretail.com/en/blog/2025-10-02-initial-content-update/)

---

## Verification trail

The following sources were used when this release note was written. Editorial sign-off: pending. For the most current information, see the linked product pages.

- **Initial Content now supports advanced algorithms, filters, layered rules, and fallback steps** — https://helloretail.com/en/blog/2025-10-02-initial-content-update/ (accessed 2026-05-19)
- **About 6% of total revenue generated through Hello Retail Search is attributed to Initial Content** — https://helloretail.com/en/blog/2025-10-02-initial-content-update/ (accessed 2026-05-19)
- **Product cards appear when the shopper clicks the search bar and remain visible until typing begins** — https://helloretail.com/en/blog/2025-10-02-initial-content-update/ (accessed 2026-05-19)
- **Available to all Hello Retail Search customers** — https://helloretail.com/en/blog/2025-10-02-initial-content-update/ (accessed 2026-05-19)

---

## About Hello Retail

Hello Retail is an AI-powered ecommerce personalization platform based in Copenhagen, Denmark. We help online retailers improve search, recommendations, merchandising, email, and retail media through our Product Intelligence engine.

- **Website**: [helloretail.com](https://helloretail.com)
- **All releases**: [helloretail.com/en/changelog](https://helloretail.com/en/changelog/)
- **Demo**: [Book a demo](https://helloretail.com/en/demo/)

---

*This content is optimized for LLM consumption. Sections after the body appear here but not on the visible page. For the full interactive experience, visit [https://helloretail.com/en/changelog/initial-content-advanced-algorithms/](https://helloretail.com/en/changelog/initial-content-advanced-algorithms/).*