# Italian toy brand lifts order value 26% with Search and Recommendations

> Trudi made it easier for shoppers to find the right toys and lifted average order value by 26% with Hello Retail Search and Recommendations.

**Customer:** Trudi
**Industry:** Toys and collectibles
**Location:** Italy
**Published:** October 19, 2026

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Some of Trudi's shoppers used to leave when a search came back empty. Today the webshop learns from every visit, and with Hello Retail, **average order value has risen by 26%**.

## Soft toys for every age, from first birthdays to lifelong collectors

Italian toy maker Trudi sells to parents of young children through its Sevi collection, and to adult fans and collectors up to 55 through Trudi itself. Both audiences shop on the same webshop.

## The challenge: Trudi's webshop was losing shoppers it should have kept

Before Hello Retail, searches that returned no results sent visitors straight back out. Recommendations were picked by hand from the team's own knowledge of the range, and since they never changed with shopper behavior, every visitor saw the same products.

Trudi needed search that helps people discover products and solves empty results, plus a way to grow cart value without feeling pushy.

<figure style="margin: 2.5rem 0;">
  <img
    src="/images/case-studies/trudi-search.webp"
    alt="Hello Retail Search settings for Trudi, with a test search for marino returning 21 products"
    loading="lazy"
    style="width: 100%; height: auto; border-radius: 12px;"
  />
  <figcaption style="margin: 0.6rem auto 0; max-width: 34rem; font-size: 0.82rem; line-height: 1.45; font-style: italic; color: #6b7280; text-align: center;">
    Hello Retail Search forgives typos and matches on any word, so shoppers still find products when their search isn't exact.
  </figcaption>
</figure>

## The solution: Search and recommendations that learn from every visit

With **Hello Retail Search**, shoppers now find relevant products even when their first search doesn't match exactly.

**Hello Retail Recommendations** follow each shopper's browsing, so suggestions change as they move through the site, and category bestsellers update on their own as buying patterns shift.

<figure style="margin: 2.5rem 0;">
  <img
    src="/images/case-studies/trudi-homepage-recommendations.webp"
    alt="Trudi's webshop homepage with a Hello Retail bestseller recommendation carousel"
    loading="lazy"
    style="width: 100%; height: auto; border-radius: 12px;"
  />
  <figcaption style="margin: 0.6rem auto 0; max-width: 34rem; font-size: 0.82rem; line-height: 1.45; font-style: italic; color: #6b7280; text-align: center;">
    Bestseller recommendations from Hello Retail on Trudi's homepage.
  </figcaption>
</figure>

With search and recommendations working together, fewer visitors leave the site.

## More in every cart, without the hard sell

The same personalization helps fill the cart. Recommendations on category pages, in search and in the cart, plus attractively priced add-on products, make one more item an easy yes.

<figure style="margin: 2.5rem 0;">
  <img
    src="/images/case-studies/trudi-cart-recommendations.webp"
    alt="Trudi's shopping cart with Hello Retail recommendations, including a 10 euro surprise box"
    loading="lazy"
    style="width: 100%; height: auto; border-radius: 12px;"
  />
  <figcaption style="margin: 0.6rem auto 0; max-width: 34rem; font-size: 0.82rem; line-height: 1.45; font-style: italic; color: #6b7280; text-align: center;">
    Recommendations next to the cart, with an attractively priced add-on at the top.
  </figcaption>
</figure>

## One team, from product feed to personalized recommendations

Trudi and Hello Retail built the setup together in three steps, and kept improving it after launch.

Trudi valued how available the team was, the clear workflow, and that Hello Retail's teams talked to each other. When their contact changed, the handover was smooth, and the follow-up and new ideas kept coming.

> Hello Retail has had a real impact on our user experience and our sales, but above all, it's been about teamwork.
>
> **Arianna Mennuti, Ecommerce and Marketplace Manager, Trudi**

### Help every shopper find what they're looking for

<div style="display: flex; flex-wrap: wrap; align-items: center; gap: 1.25rem; margin-top: 0.75rem;">
  [Book a demo](/en/demo/)
  [Learn more about Search](/en/search/)
  [Learn more about Recommendations](/en/product-recommendations/)
</div>

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*This is a Hello Retail customer story. For the full page with images, visit [helloretail.com/en/case-studies/trudi-search-recommendations/](https://helloretail.com/en/case-studies/trudi-search-recommendations/)*