# Black Friday Learnings

> Black Friday 2024 data across ecommerce. Conversion and order trends, discount performance, bestsellers, and the products that triggered repeat purchases.

## What's inside

## Why download?

Black Friday 2024 data across ecommerce sites Conversion and order size trends during Black Week Performance of different discount types and levels Bestselling product categories and their sales cycles Examples of products that triggered repeat purchases Download the report Why download? Millions of transactions. Multiple surprises.

## Sarah Miguel Cournane

Our data scientist Sarah Miguel Cournane dissected Black Week and the verdict was clear: "The era of chasing the highest discount is fading." Shoppers aren't just bargain hunters anymore. They're value seekers with priorities that go "beyond price tags." If you approach this season with the right mindset, you can "drive better results" without burning through your margins.

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For the full interactive experience, visit [helloretail.com/en/campaigns/black-friday-learnings-download](https://helloretail.com/en/campaigns/black-friday-learnings-download)

## About Hello Retail

Hello Retail is an AI-powered ecommerce personalization platform based in Copenhagen, Denmark. We help online retailers improve search, recommendations, merchandising, email, and retail media through our proprietary Product Intelligence engine.

- **Website**: [helloretail.com](https://helloretail.com)
- **Demo**: [Book a Demo](https://helloretail.com/en/demo/)
- **AI information**: [helloretail.com/en/ai-info](https://helloretail.com/en/ai-info)

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