# Recommendations with Hello Retail MCP

> With Hello Retail, you build, fix and measure product recommendations by asking Claude or ChatGPT. See what you can ask for, from a cart cross-sell to a performance check.

**Author:** Ecaterina Capatina
**Published:** November 4, 2026
**Tags:** MCP, AI for Ecommerce, Product Recommendations, Automation

---

{/* The blog column is narrower than a campaign page: The examples become a row
    of three above the animation, with the progress line running underneath. */}
<style>{`
  /* Example requests: a calm block that stands out from the body text. */
  .content .chat-prompt { max-width: none; margin: 1.5rem 0; }
  .content .chat-prompt__box { background: #F6F5F2; border: 0; border-left: 3px solid #E7056F; border-radius: 0 12px 12px 0; padding: 16px 22px; box-shadow: none; }
  .content .chat-prompt__text { font-family: inherit; font-size: 18px !important; font-weight: 500; line-height: 1.5; color: #071939; }
  .content .chat-prompt__caret, .content .chat-prompt__send { display: none; }
  /* The video runs the full width of the text */
  .post-video section { padding: 0 !important; }
  .post-showcase [data-showcase] > .grid { grid-template-columns: 1fr !important; gap: 20px !important; }
  .post-showcase .sc-tabs { flex-direction: row !important; gap: 12px; }
  .post-showcase .sc-tab { flex: 1 1 0; padding: 0 4px 12px 0 !important; }
  .post-showcase .st-rail { top: auto !important; bottom: 0; width: 100% !important; height: 2px !important; }
  .post-showcase .st-tab[aria-selected='true'] .st-rail i { height: 100% !important; animation-name: post-rail !important; }
  @keyframes post-rail { from { width: 0; } to { width: 100%; } }
  .post-showcase .st-tab-more { display: none !important; }
  .post-showcase .st-tab-kicker { font-size: 12px !important; margin-bottom: 2px !important; }
  .post-showcase .st-tab-title { font-size: 15px !important; line-height: 1.3 !important; }
  /* Chat on top, the store below it */
  .post-showcase .sc-panel { grid-template-columns: 1fr !important; }
  .post-showcase [data-showcase] > .grid > div:last-child { display: flex; flex-direction: column; }
  .post-showcase .sc-panel { flex: 1 1 auto; }
  .post-showcase .sc-panel > span.absolute { display: none !important; }
  /* Smaller chat text */
  .post-showcase .sc-panel p.self-end { font-size: 13px !important; padding: 8px 14px !important; }
  .post-showcase .sc-panel li { font-size: 12px !important; }
  .post-showcase .sc-panel li code { font-size: 10px !important; }
  .post-showcase .sc-panel p.sc-a.flex { font-size: 13px !important; }
  .post-showcase .sc-panel li { align-items: flex-start !important; }
  .post-showcase .sc-panel li > span.truncate { white-space: normal !important; }
  @media (max-width: 640px) {
    .post-showcase .st-tab-title { font-size: 13px !important; }
    .post-showcase .st-tab-kicker { font-size: 11px !important; }
  }
`}</style>

With Hello Retail, your AI assistant can set up, fix and measure your product recommendations. Connect Claude or ChatGPT to Hello Retail, and each job becomes a single request. Here is what you can ask for.

<div class="post-video not-prose my-8">
  
</div>

## What your assistant builds on

Every request draws on what Hello Retail already knows about your products and shoppers.

- **Product Intelligence.** Analyzes 250M+ products and learns the global patterns between them, so even first-time visitors see relevant products.
- **Behavioral data.** Learns how each shopper browses and picks up their affinities for brands, categories and price ranges.
- **Best-practice strategies.** Proven algorithms for each page, from the homepage to the cart and the 404 page. Start from one, or combine them into your own strategy.
- **Analytics for every box.** Views, clicks, conversions and revenue per box, so your assistant can tell you what works and what to fix.
- **Your merchandising rules.** Pin or exclude products where a human hand is needed.

## How it works

- **Connect once.** Sign in to your Hello Retail account from Claude or ChatGPT. No keys to copy.
- **Ask in your own words.** Your assistant can create boxes, change settings, placement and design, and report how each box performs.
- **Nothing goes live by surprise.** Every new box and every change is saved as a draft. You publish it in My Hello Retail.

## Build a new recommendation in one request

Add recommendations to the cart page that match what’s in the basket.

- Your assistant picks a best-practice strategy for cart pages.
- It creates the box and places it under the basket, as a draft.

Then keep going in the same chat:

Add a title that shows how much is left for free delivery.

The title now counts down to free delivery as the basket changes.

**Works on any page.** Name the page, say where the box goes, and change the number of products, the layout or the devices by asking.

<div class="post-showcase not-prose my-10">
  
  <p class="mt-4 text-sm text-gray-500">Illustrative examples for a demo store, in Claude or ChatGPT.</p>
</div>

## Ask how your recommendations are doing

Which recommendation box is underperforming?

- Your assistant compares views, clicks, conversions and revenue across your boxes.
- It finds the weak one and tells you why, for example clicks that dropped three weeks ago.
- It suggests a fix and can prepare it as a draft.

**Run Hello Retail Search too?** One request gives you a monthly report on both, with quick fixes that could lift revenue.

<div class="post-showcase not-prose my-10">
  
  <p class="mt-4 text-sm text-gray-500">Illustrative numbers for a demo store, in Claude or ChatGPT.</p>
</div>

## More things you can ask for

Four everyday jobs, one request each.

<p class="text-sm text-gray-500 -mt-4">Illustrative examples for a demo store, in Claude or ChatGPT.</p>

## Key takeaways

- **Describe it, and it's built.** Name the page and what you want, and your assistant sets up a box from a best-practice strategy.
- **Fixes and restyles are one request.** A missing box, a new design for every box, GA4 tracking: Ask for it in your own words.
- **The numbers are in the same chat.** Ask which box underperforms and get the reason and a suggested fix.
- **You stay in control.** Every change is a draft until you publish it in My Hello Retail.

## How to get started

- **Hello Retail customer?** Follow the setup guides for Claude, ChatGPT and OpenAI Codex in the [developer documentation](https://developer.helloretail.com/mcp/), then try the ready-made prompts on the [Recommendations tools page](https://developer.helloretail.com/mcp/tools/recommendation/).
- **New to Hello Retail Recommendations?** Read about [Product Recommendations](/en/product-recommendations/) or [book a demo](/en/demo/).

{/* The examples differ in height. Hold each frame at its tallest example so the
    text below does not jump as the examples change. */}
<script is:inline>{`
  (function () {
    function fit() {
      document.querySelectorAll('.post-showcase [data-showcase]').forEach(function (sc) {
        var frame = sc.querySelector(':scope > .grid > div:last-child');
        if (!frame) return;
        frame.style.minHeight = '';
        var max = 0;
        frame.querySelectorAll('[role=tabpanel]').forEach(function (p) {
          var wasHidden = p.hidden;
          p.hidden = false;
          max = Math.max(max, p.getBoundingClientRect().height);
          p.hidden = wasHidden;
        });
        frame.style.minHeight = Math.ceil(max) + 'px';
      });
    }
    var t;
    window.addEventListener('resize', function () { clearTimeout(t); t = setTimeout(fit, 150); });
    if (document.readyState === 'complete') fit(); else window.addEventListener('load', fit);
  })();
`}</script>

---

*This content is from the Hello Retail blog. For the full experience with images and formatting, visit [helloretail.com/en/blog/recommendations-ai-assistant-examples](https://helloretail.com/en/blog/recommendations-ai-assistant-examples)*