Read the story in Italian 🇮🇹
- Company: Biobottega
- Location: Italy
- Industry: Organic & Natural Products
Biobottega started as a local store with a mission: bring high-quality organic products online, without compromising ethics, transparency, or freshness.
What sets Biobottega apart is its vast product catalog, over 98% of which is certified organic, and a rare focus on fresh items, including hard-to-find vegan items. While they currently ship within Italy, they’re preparing to expand into nearby countries like Switzerland, France, and Spain, with a focus on maintaining top-tier quality, logistics, and customer support.Â
We spoke with Elisa Druetta, Ecommerce Manager at Biobottega about their experience and results with Hello Retail.Â
The problem: With over 7000 SKUs, product discovery started to present growth challenges for Biobottega.
Biobottega’s biggest challenge was product discovery. With a catalog of over 7,000 SKUs, customers often struggled to find what they needed, particularly those placing full weekly grocery orders. The search bar, a critical tool for high-intent shoppers, frequently fell short. This not only created friction in the buying journey but also risked losing engaged customers at the very moment they were ready to convert.
The solution: Biobottega chose Hello Retail Search and Recommendations to transform their experience, and the results were immediate.
After switching to Hello Retail from their previous solution, Biobottega solved their product discovery challenges and made it easier for customers to find and buy what they needed. Search became faster and more accurate, suggesting relevant alternatives when products were unavailable. Instead of losing potential sales, Biobottega could now keep shoppers engaged and converting. The personalized recommendations deliver real-time suggestions tailored to each user, all while matching the site’s visual identity.Â
What we appreciated most was the proactive approach: it wasn’t just about setting up a tool, but about receiving valuable ideas, advice, and concrete strategies from a committed and skilled partner. That’s what makes the difference in building long-term collaborations. Our customer success manager, Anthony, in particular, was fantastic in analyzing our site and implementing changes tailored to our specific needs.
— Elisa Druetta, Ecommerce Manager, Biobottega.comÂ
Customer Success In Numbers
19%
Conversion Rate for Cart Page Page Recommendations
13.7%
Conversion Rate for Initial Content in Search
17%
Uplift in order value with Initial Content in Search
Tailored onboarding and strategic support that scaled with Biobottega’s complexity and ambition
One of the biggest differentiators for Biobottega was Hello Retail’s hands-on, strategic support. From day one, the onboarding process was collaborative and tailored, more in-depth than a typical plug-and-play setup. The Hello Retail team adapted to Biobottega’s pace and complexity, investing the time needed to build a solution that truly fit.
“If I had to summarize Hello Retail in one word, it would be growth. In one sentence: a smooth, integrated growth , built hand-in-hand with a partner that supports you, listens to you, and helps you reach your long-term goals.”
Elisa Druetta
Ecommerce Manager Biobottega
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