Black Friday Everywhere
Retail Media Banners:
3 Black Friday tactics for home interior ecommerce
Use targeted strategies to engage shoppers across the customer journey and scale your Black Friday campaigns with AI.
1. Room-based collections (cross-sells)
What: Thematic banners that group items based on product for the same room.
Goal: Help shoppers build sets and explore beyond a single product.
Campaign example: Furnish Your Living Room – Sofa Tables Up to 40% Offnn
Relevancy: “sofa table”
Placement:
- Category pages: Boosting bundled discovery.
- Product Page Recommendations: Include in your “Bought Together” suggestions.
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Link to: A dedicated landing page or a pre-filtered view of the category page with the on-sale tag.
2. Cross-category combo
What: A campaign focused on a product category, which is complementary to other products.
Goal: Help shoppers build sets and explore beyond a single product.
Campaign example: “Deals on dining chairs“
Relevancy: “dining table”
Placement:
- Category pages: Boosting bundled discovery.
..nn
3. Promote your services
What: Banners that highlight value-added services like delivery or furniture assembly.
Goal: Encourage conversions, especially for higher priced items.
Campaign example: “Free delivery and assembly for a limited period”nn
Relevancy: “bedframe”, “closet” , “bookshelf” etc.
Placement:
- Category and collection pages
- Search: Among results for bigger items
- PDPs: In recommendations for big items.
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Link to: A dedicated landing page describing your services.
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