Black Friday Everywhere
Retail Media Banners:
3 Black Friday tactics for beauty ecommerce
Use targeted strategies to engage shoppers across the customer journey and scale your Black Friday campaigns with AI.
1. Category sale promotion
What: A focused campaign that promotes a on-sale products in the same category.
Goal: Drive traffic to high-intent categories with focused banners.
Campaign example: “All Lipsticks 30% Off Today Only”
Relevancy: “lipsticks”
Placement:
- Search results: When users look for relevant products like “red lipstick”
- Product page recommendations: Cross-sells in products bought together
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2. Routine completion nudges
What: A campaign focused on a product category, which is complementary to other products.
Goal: Help shoppers build sets and explore beyond a single product.
Campaign example: “Finish Your Skincare Routine: Cleanser Deals Inside“
Relevancy: “cleanser”, “face wash”.
Placement:
- Product page recommendations: Cross-sells in products bought together
- Cart page: In recommendations relevant to the contents in the cart.
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3. Promote gift sets
What: Showcase bundled items that offer greater value or fit common occasions, especially useful during holidays or events.
Goal: Increase perceived value and target buyers with relevant gift suggestions.
Message examples:
- Discover Our Bundle Sets
- Gifts for Her
- Top Picks for Gifting
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Relevancy: “skincare”, “set” , “haircare” etc.
Placement:
- Category and collection pages
- Homepage recommendations: Promotional spotlight
- PDPs: Bundle recommendations
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