Black Friday Everywhere
Retail Media Banners:
3 Black Friday tactics for fashion ecommerce
Use targeted strategies to engage shoppers across the customer journey and scale your Black Friday campaigns with AI.
1. Category sale promotion
What: A focused campaign that promotes a on-sale products in the same category.
Goal: Drive traffic to high-intent categories with focused banners.
Campaign example: “Black Friday: Up to 50% Off Sweaters”
Relevant Product Clusters: “sweaters”, “cardigans”, “knitwear”.
Placement:
- Search results: When users look for relevant products like “wool sweater”
- Product page recommendations: Among alternative items
nn
2. Sponsored or branded campaigns
What: A campaign built around one brand seasonal offers.
Goal: Give extra visibility to key brands during major campaigns like Black Friday.
Campaign example: “Explore Limited BF Deals from Nike“
Relevant Product Clusters: “running sneakers”, “workout clothes”, “yoga leggings”.
Placement:
- Category pages: Shoppers browsing within a category see the ad for brands with relevant products.
- Search results: When users type in the brand name or a related product category.nn
3. In-cart add-on banners (cross-sells)
What: A conversion tactic that shows campaigns for complementary categories based on what’s already in the cart, encouraging shoppers to add small items before checkout.
Goal: Increase average order value with relevant, timely cross-sells.
Campaign example: “Complete Your Look – 20% Off Accessories”nn
Placement:
- Cart page: In recommendations relevant to the contents in the cart.
nn
Link to: A pre-filtered view of the category page with the on-sale tag.
Bonus: Black Friday early access email signup
What: A lead-generation campaign that uses banners to invite shoppers to sign up for early access to your Black Friday deals.
Goal: Build a warm audience ahead of peak traffic and drive engagement before the sale goes live.
Message examples:
- Get Early Access to Black Friday Deals
- Sign Up Now – Be the First to Shop
- Join the List for Exclusive Pre-Sale Offers
nn
Placement:
- PDPs and category pages: For new visitors landing on your site
Book a 1:1 session with our team
Fill out your details and we’ll get in touch to schedule a time that works for you.
Get a quick demo of Banners
Advanced ecommerce personalization, powered by AI and data from over 132M products.
helloretail.com | Copenhagen, Denmark